{"id":11252,"date":"2024-05-25T21:07:23","date_gmt":"2024-05-25T13:07:23","guid":{"rendered":"https:\/\/www.1ai.net\/?p=11252"},"modified":"2024-05-25T21:07:23","modified_gmt":"2024-05-25T13:07:23","slug":"%e6%95%b0%e5%ad%97%e4%ba%ba%e7%9b%b4%e6%92%ad%e5%8d%96%e5%81%87%e8%b4%a7%e8%b0%81%e6%8b%85%e8%b4%a3%e7%99%bb%e5%be%ae%e5%8d%9a%e7%83%ad%e9%97%a8%ef%bc%8c%e5%be%8b%e5%b8%88%e5%9b%9e","status":"publish","type":"post","link":"https:\/\/www.1ai.net\/en\/11252.html","title":{"rendered":"&quot;Who is responsible for selling fake goods on digital live broadcasts?&quot; became a hot topic on Weibo. The lawyer responded that &quot;the operator behind the anchor should bear legal responsibility&quot;"},"content":{"rendered":"<p data-vmark=\"75ac\">Today&#039;s topic<a href=\"https:\/\/www.1ai.net\/en\/tag\/%e6%95%b0%e5%ad%97%e4%ba%ba\" title=\"[View articles tagged with [digital people]]\" target=\"_blank\" >Digital Human<\/a><a href=\"https:\/\/www.1ai.net\/en\/tag\/%e7%9b%b4%e6%92%ad\" title=\"[See articles with [live] labels]\" target=\"_blank\" >live streaming<\/a>Sell<a href=\"https:\/\/www.1ai.net\/en\/tag\/%e5%81%87%e8%b4%a7\" title=\"[Sees articles containing [false] labels]\" target=\"_blank\" >Fakes<\/a>Who is responsible?<a href=\"https:\/\/www.1ai.net\/en\/tag\/%e5%be%ae%e5%8d%9a\" title=\"[Sees articles with [Webb] labels]\" target=\"_blank\" >Weibo<\/a>It was popular, and related topics once rushed into the top 10 hot searches. As of press time, the related topics have been read 1.646 million times.<\/p>\n<p data-vmark=\"7684\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11253\" title=\"1e9a19b7-13af-49b3-9687-56b6f244d3e3\" src=\"https:\/\/www.1ai.net\/wp-content\/uploads\/2024\/05\/1e9a19b7-13af-49b3-9687-56b6f244d3e3.png\" alt=\"1e9a19b7-13af-49b3-9687-56b6f244d3e3\" width=\"1426\" height=\"718\" \/><\/p>\n<p data-vmark=\"62fb\">It is reported that as the 618 product promotion activities are approaching, many businesses have begun to use &quot;digital humans&quot; for live broadcasts this year. Many consumers have raised questions such as &quot;Who is actually selling products in the digital human anchor&#039;s live broadcast room?&quot; and &quot;If there are problems with the product after sale, will the company pass the buck to the outsourced digital human technology company?&quot;<\/p>\n<p data-vmark=\"eb7e\">In this regard, Rao Wei, deputy director of the Consumer Rights Committee of the Beijing Lawyers Association and senior partner of Beijing Tianchi Juntai Law Firm, said in response to the Legal Daily:<\/p>\n<blockquote>\n<p data-vmark=\"b237\">Behind the &quot;digital person&quot; is actually an individual or company that operates a digital account. These operators use the digital person&#039;s image to sell goods, and in essence they play the role of a seller.<span class=\"accentTextColor\">Therefore, the operator needs to bear the corresponding safety responsibility for the quality of products sold through &quot;digital people&quot;<\/span>.<\/p>\n<\/blockquote>\n<p data-vmark=\"956e\">Rao Wei also said that if the relevant digital human anchor is actually a &quot;digital human created based on the image of a real person&quot;, in this case, attention should be paid to the attitude of the real person towards the use of the digital human:<\/p>\n<ul class=\"list-paddingleft-2\">\n<li>\n<p data-vmark=\"6c25\">If a real person has explicitly permitted the use of his or her image and has permitted a third party to operate or operate sales activities on his or her own, then the role of the real person is similar to that of an advertising spokesperson. The relevant real person should conduct reasonable reviews of the products he or she endorses to ensure the reliability of product quality.<\/p>\n<\/li>\n<li>\n<p data-vmark=\"dee2\">If a real person &quot;endorses&quot; a product even though he or she knows or should know that the product has problems,<span class=\"accentTextColor\">Then you need to bear joint liability with the platform and the operator.<\/span>.<\/p>\n<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Today's topic \"digital people live selling fake goods who bear responsibility\" on the microblogging hot, related topics once rushed to the top 10 hot searches, as of press time, the topic has 164.6 million readers. It is reported that, with the 618 merchandise promotional activities continue to approach, this year, many businesses began to use \"digital people\" live, many consumers put forward \"digital people anchor live in the end who is selling goods\", \"if Commodity after-sales problems, the enterprise will not push the responsibility to the outsourcing of the digital human technology company to kick the ball\" and other issues. In this regard, the Beijing Municipal Lawyers Association Consumer Rights and Interests Committee, deputy director of Beijing Tianchi Juntai Law Firm, senior partner Rao Wei, said in response to the media Legal Daily: 'digital people' behind the actual operation of the digital account of an individual or a company, these operators to use the<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[146],"tags":[2756,2644,1252,2287],"collection":[],"class_list":["post-11252","post","type-post","status-publish","format-standard","hentry","category-news","tag-2756","tag-2644","tag-1252","tag-2287"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/posts\/11252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/comments?post=11252"}],"version-history":[{"count":0,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/posts\/11252\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/media?parent=11252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/categories?post=11252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/tags?post=11252"},{"taxonomy":"collection","embeddable":true,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/collection?post=11252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}