{"id":13089,"date":"2024-06-14T09:31:30","date_gmt":"2024-06-14T01:31:30","guid":{"rendered":"https:\/\/www.1ai.net\/?p=13089"},"modified":"2024-06-14T09:31:30","modified_gmt":"2024-06-14T01:31:30","slug":"spotify%e6%88%90%e7%ab%8b%e5%86%85%e9%83%a8%e5%88%9b%e6%84%8f%e6%9c%ba%e6%9e%84%ef%bc%8c%e6%b5%8b%e8%af%95%e7%94%9f%e6%88%90%e5%bc%8fai%e9%85%8d%e9%9f%b3%e5%b9%bf%e5%91%8a","status":"publish","type":"post","link":"https:\/\/www.1ai.net\/en\/13089.html","title":{"rendered":"Spotify launches internal creative agency to test generative AI voice-over ads"},"content":{"rendered":"<p>\u97f3\u4e50\u6d41\u5a92\u4f53\u5de8\u5934 <a href=\"https:\/\/www.1ai.net\/en\/tag\/spotify\" title=\"\u3010\u67e5\u770b\u542b\u6709[Spotify]\u6807\u7b7e\u7684\u6587\u7ae0\u3011\" target=\"_blank\" rel=\"noopener\">Spotify<\/a> \u5ba3\u5e03\u6210\u7acb\u9996\u5bb6\u5185\u90e8\u521b\u610f\u673a\u6784 Creative Lab\uff0c\u4ee5\u5e2e\u52a9\u54c1\u724c\u5b9a\u5236\u8425\u9500\u6d3b\u52a8\uff0c\u5e76\u5f00\u59cb\u6d4b\u8bd5\u751f\u6210\u5f0f <a href=\"https:\/\/www.1ai.net\/en\/tag\/ai%e5%b9%bf%e5%91%8a\" title=\"\u3010\u67e5\u770b\u542b\u6709[AI\u5e7f\u544a]\u6807\u7b7e\u7684\u6587\u7ae0\u3011\" target=\"_blank\" rel=\"noopener\">AI\u5e7f\u544a<\/a>\u3002\u8fd9\u4e00\u4e3e\u63aa\u663e\u793a Spotify \u6b63\u5728\u52a0\u5927\u5438\u5f15\u5e7f\u544a\u5546\u7684\u529b\u5ea6\uff0c\u53ef\u80fd\u5438\u5f15\u5e7f\u544a\u5ba2\u6237\u7684\u5730\u65b9\u5728\u4e8e\u80fd\u591f\u89e6\u8fbe Spotify \u76846.15\u4ebf\u542c\u4f17\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13090\" src=\"https:\/\/www.1ai.net\/wp-content\/uploads\/2024\/06\/6385395310794469579745496.jpg\" alt=\"\" width=\"1222\" height=\"609\" \/><\/p>\n<p><strong>\u56fe\u7247\u6765\u6e90:<\/strong>\u00a0Spotify<\/p>\n<p>\u6b64\u5916\uff0cSpotify \u6b63\u81f4\u529b\u4e8e\u5f00\u53d1\u4e00\u79cd\u65b0\u7684 AI \u5de5\u5177 \u201cQuick Audio\u201d\uff0c\u4ee5\u5e2e\u52a9\u5e7f\u544a\u5546\u4f7f\u7528\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u521b\u5efa\u811a\u672c\u548c\u914d\u97f3\u3002\u516c\u53f8\u53d1\u8a00\u4eba\u900f\u9732\uff0c\u8be5\u5de5\u5177\u5f88\u5feb\u5c06\u5728 Spotify \u5e7f\u544a\u7ba1\u7406\u5e73\u53f0\u4e2d\u63a8\u51fa\u3002<\/p>\n<p>Spotify \u65e9\u524d\u66fe\u8868\u793a\uff0c\u516c\u53f8\u5e0c\u671b\u5229\u7528 AI \u4e3a\u64ad\u5ba2\u5236\u4f5c\u4e3b\u6301\u4eba\u6717\u8bfb\u5e7f\u544a\u3002\u54c1\u724c\u53ef\u4ee5\u4e0e\u65b0\u6210\u7acb\u7684 Creative Lab \u56e2\u961f\u5408\u4f5c\uff0c\u5236\u4f5c\u89c6\u9891\u548c\u97f3\u9891\u5e7f\u544a\u3001\u5e94\u7528\u5185\u6570\u5b57\u4f53\u9a8c\u4ee5\u53ca\u5176\u4ed6\u4e92\u52a8\u5e7f\u544a\u5f62\u5f0f\uff0c\u4f8b\u5982\u547c\u5401\u884c\u52a8\u7684\u5361\u7247\u3002\u516c\u53f8\u53d1\u8a00\u4eba\u8868\u793a:\u201cCreative Lab \u53c2\u4e0e\u7684\u6bcf\u9879\u6d3b\u52a8\u90fd\u9ad8\u5ea6\u5b9a\u5236\uff0c\u6ee1\u8db3\u7279\u5b9a\u54c1\u724c\u548c\u4e1a\u52a1\u9700\u6c42\u3002\u201d<\/p>\n<p>Spotify \u4ee5\u5ba2\u6237 Rockstar Energy Drink \u4e3a\u4f8b\uff0c\u8be5\u54c1\u724c\u5728\u97f3\u4e50\u6d41\u5a92\u4f53\u5e94\u7528\u5185\u63a8\u51fa\u4e86 \u201cPress Play\u201d \u76f4\u64ad\u97f3\u4e50\u4f1a\u7cfb\u5217\u6d3b\u52a8\uff0c\u9080\u8bf7\u4e86\u82f1\u56fd\u8bf4\u5531\u6b4c\u624b Stormzy \u7b49\u827a\u4eba\u3002\u53e6\u4e00\u5bb6\u996e\u6599\u516c\u53f8 Aperol \u4e5f\u5c06\u6210\u4e3a Creative Lab \u7684\u5ba2\u6237\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Music streaming giant Spotify has announced the launch of its first in-house creative agency, Creative Lab, to help brands customize campaigns and begin testing generative AI ads. The move shows that Spotify is ramping up its efforts to attract advertisers, potentially appealing to advertisers in terms of being able to reach Spotify's 615 million listeners. Image Credit: Spotify Additionally, Spotify is working on a new AI tool called \"Quick Audio\" to help advertisers create scripts and voiceovers using generative AI. A company spokesperson revealed that the tool will soon be available in Spotify's ad management platform. Spotify had earlier said that<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[146],"tags":[3067,2747],"collection":[],"class_list":["post-13089","post","type-post","status-publish","format-standard","hentry","category-news","tag-ai","tag-spotify"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/posts\/13089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/comments?post=13089"}],"version-history":[{"count":0,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/posts\/13089\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/media?parent=13089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/categories?post=13089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/tags?post=13089"},{"taxonomy":"collection","embeddable":true,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/collection?post=13089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}