{"id":19363,"date":"2024-09-05T09:23:38","date_gmt":"2024-09-05T01:23:38","guid":{"rendered":"https:\/\/www.1ai.net\/?p=19363"},"modified":"2024-09-05T09:23:38","modified_gmt":"2024-09-05T01:23:38","slug":"%e4%ba%9a%e9%a9%ac%e9%80%8a%e5%9c%a8%e8%8b%b1%e5%9b%bd%e6%8e%a8%e5%87%ba%e5%85%a8%e6%96%b0-ai%e8%b4%ad%e7%89%a9%e5%8a%a9%e6%89%8b-rufus%ef%bc%8c%e5%90%91%e9%83%a8%e5%88%86%e7%94%a8%e6%88%b7","status":"publish","type":"post","link":"https:\/\/www.1ai.net\/en\/19363.html","title":{"rendered":"Amazon launches new AI shopping assistant Rufus in the UK, offering it to some users for testing"},"content":{"rendered":"

Amazon<\/a>Announced in the UK Rufus<\/a>, a shopping assistant based on generative AI technology, is now available for testing to some users in the mobile app. The assistant is trained to answer users' questions about shopping needs, products, and comparisons, and recommends items based on users' needs, helping them find the products they need more easily.<\/p>\n

Over the past 25 years, Amazon has been actively using AI technology to improve the customer experience. From personalized product recommendations to picking routes within warehouses to Alexa's conversational capabilities, AI has been integrated into many of Amazon's services.<\/p>\n

Rufus is a powerful tool that allows users to get help by simply asking questions such as "What do I need to make a smoothie?" or "Should I choose hiking shoes or running shoes?" Whether it is product research or product comparison, Rufus can make users' shopping journey easier.<\/p>\n

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Additionally, users can ask questions to learn specific details about a product, such as \u201cIs this tennis racket suitable for beginners?\u201d or \u201cIs this jacket machine washable?\u201d Rufus will generate answers based on product information, customer reviews, and community Q&A.<\/p>\n

Rufus can provide guidance for users who want to learn about a certain product category, such as "What types of headphones are there?" or "What types of coffee machines are there?" At the same time, users can also use Rufus to find products needed for specific occasions, such as "I want to start indoor gardening, what do I need?" Rufus will provide corresponding product categories and related questions to help users explore further.<\/p>\n

If users want help while browsing a specific product page, they can click the "What are customers saying?" button to quickly view an overview of customer reviews. Users can also use Rufus to ask questions for the product they are viewing and get quick answers.<\/p>\n

Rufus is now available to select customers, who can activate it by simply updating their Amazon shopping app and tapping the Rufus icon in the bottom right corner of the screen. AI Shopping Assistant<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Amazon has announced in the UK the launch of Rufus, a shopping assistant based on generative AI technology that is now available for beta testing to select users in the mobile app. The assistant is trained to answer users' questions about their shopping needs, products and comparisons, and recommend items based on their needs, helping them discover what they need more easily. Amazon has been actively utilizing AI technology to improve the customer experience for the past 25 years. From personalized product recommendations to picking paths in warehouses to Alexa's conversational capabilities, AI has been integrated into several Amazon services. Rufus is so powerful that users can get help by simply asking questions like \"What do I need for a smoothie?\" Or \"Should I choose hiking shoes<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[146],"tags":[2906,1148,370],"collection":[],"class_list":["post-19363","post","type-post","status-publish","format-standard","hentry","category-news","tag-ai","tag-rufus","tag-370"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/posts\/19363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/comments?post=19363"}],"version-history":[{"count":0,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/posts\/19363\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/media?parent=19363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/categories?post=19363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/tags?post=19363"},{"taxonomy":"collection","embeddable":true,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/collection?post=19363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}