{"id":24371,"date":"2024-12-04T09:28:01","date_gmt":"2024-12-04T01:28:01","guid":{"rendered":"https:\/\/www.1ai.net\/?p=24371"},"modified":"2024-12-04T09:28:01","modified_gmt":"2024-12-04T01:28:01","slug":"%e7%b4%a2%e5%b0%bc%e4%ba%92%e5%a8%b1%e8%81%94%e5%b8%ad-ceo%ef%bc%9aai-%e5%8f%af%e8%83%bd%e5%bd%bb%e5%ba%95%e5%8f%98%e9%9d%a9%e6%b8%b8%e6%88%8f%e9%a2%86%e5%9f%9f%ef%bc%8c%e4%bd%86","status":"publish","type":"post","link":"https:\/\/www.1ai.net\/en\/24371.html","title":{"rendered":"Sony Hootsuite Co-CEO: AI may 'revolutionize' gaming, but human development is still essential"},"content":{"rendered":"<p>December 4 news, Beijing time on the evening of the 3rd, the BBC published the content of the interview with Sony Entertainment co-CEO Hermen Hulst, which talked about the impact of artificial intelligence on the<a href=\"https:\/\/www.1ai.net\/en\/tag\/%e6%b8%b8%e6%88%8f\" title=\"[See articles with [game] labels]\" target=\"_blank\" >game<\/a>industry's far-reaching impact.Hermen Hulst argues that while artificial intelligence<strong>Could 'revolutionize' the gaming landscape<\/strong>But the development process<strong>Human participation remains indispensable<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-24372\" title=\"b751b9f7j00sny41n004od000sg00g0p\" src=\"https:\/\/www.1ai.net\/wp-content\/uploads\/2024\/12\/b751b9f7j00sny41n004od000sg00g0p.jpg\" alt=\"b751b9f7j00sny41n004od000sg00g0p\" width=\"1024\" height=\"576\" \/><\/p>\n<p>He said, \"The gaming industry is likely to fulfill two needs at once: the need for both\u00a0<strong><a href=\"https:\/\/www.1ai.net\/en\/tag\/ai\" title=\"[View articles tagged with [AI]]\" target=\"_blank\" >AI<\/a> Innovative experiences that drive<\/strong>that also requires well-polished, handcrafted content. The key is to utilize AI technology while<strong>Keeping it user-friendly<\/strong>. &quot;<\/p>\n<p>However, in this interview conducted to celebrate the 30th anniversary of the PlayStation brand, Sony did not respond to rumors about the development of a new handheld.<\/p>\n<p>According to VGC, a survey conducted by market research firm CIST on behalf of game engine developer Unity revealed that this year there were<strong>Nearly two-thirds of game development studios<\/strong>AI technology has been introduced into the workflow.<\/p>\n<p>Unity says, \"Studios in the survey 62% reported using AI primarily for<strong>Rapid prototyping, concept design, material creation and game world building<\/strong>.\" Of the studios that have adopted AI, 71% believe it has significantly improved development efficiency and operational performance.<\/p>\n<p>Unity data shows that the average development cycle for games<strong>Extended from 218 days in 2022 to 304 days in 2023<\/strong>.<\/p>\n<p>1AI has learned from the data that the remaining 38% of studios are on the fence about AI. Of these, 43% said they were interested in trying it out but lacked enough time to commit to it, while another 24% didn't think they had the necessary technical skills.<\/p>","protected":false},"excerpt":{"rendered":"<p>December 4 news, Beijing time on the evening of the 3rd, the BBC published on Sony Entertainment co-CEO Hermen Hulst's interview, which talked about the far-reaching impact of artificial intelligence on the gaming industry. hermen Hulst believes that although artificial intelligence may \"revolutionize\" the field of gaming, human involvement is still essential in the development process. Hermen Hulst believes that while AI may \"revolutionize\" the gaming sector, human involvement in the development process is still essential. He says, \"The gaming industry is likely to be able to fulfill two needs at the same time: the need for innovative AI-powered experiences, and the need for well-polished, hand-crafted content. The key is to utilize AI technology while maintaining a human touch.\" However, in this interview conducted to celebrate the 30th anniversary of the PlayStation brand, Sony did not address rumors about the development of a new handheld console<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[146],"tags":[411,1409],"collection":[],"class_list":["post-24371","post","type-post","status-publish","format-standard","hentry","category-news","tag-ai","tag-1409"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/posts\/24371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/comments?post=24371"}],"version-history":[{"count":0,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/posts\/24371\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/media?parent=24371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/categories?post=24371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/tags?post=24371"},{"taxonomy":"collection","embeddable":true,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/collection?post=24371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}