{"id":2709,"date":"2024-01-09T09:26:44","date_gmt":"2024-01-09T01:26:44","guid":{"rendered":"https:\/\/www.1ai.net\/?p=2709"},"modified":"2024-01-09T09:26:44","modified_gmt":"2024-01-09T01:26:44","slug":"idc%e6%8a%a5%e5%91%8a%ef%bc%9a%e5%88%b02027%e5%b9%b4%ef%bc%8c%e7%94%9f%e6%88%90%e5%bc%8fai%e5%b0%86%e5%8f%96%e4%bb%a3-30-%e7%9a%84%e8%90%a5%e9%94%80%e4%bb%bb%e5%8a%a1","status":"publish","type":"post","link":"https:\/\/www.1ai.net\/en\/2709.html","title":{"rendered":"IDC report: By 2027, generative AI will replace 30% marketing tasks"},"content":{"rendered":"<p>\u4e13\u5bb6\u8868\u793a\uff0c\u52302027\u5e74\uff0c\u751f\u6210\u4eba\u5de5\u667a\u80fd\uff08<a href=\"https:\/\/www.1ai.net\/en\/tag\/ai\" title=\"\u3010\u67e5\u770b\u542b\u6709[AI]\u6807\u7b7e\u7684\u6587\u7ae0\u3011\" target=\"_blank\" rel=\"noopener\">AI<\/a>\uff09\u6709\u671b\u81ea\u52a8\u6267\u884c\u4e9a\u592a\u5730\u533a\u7ea630%\u7684\u4f8b\u884c\u8425\u9500\u4efb\u52a1\uff0c\u4ece\u800c\u6539\u53d8\u8be5\u5730\u533a\u8425\u9500\u7684\u683c\u5c40\u3002<\/p>\n<p>\u5e02\u573a\u7814\u7a76\u516c\u53f8<a href=\"https:\/\/www.1ai.net\/en\/tag\/idc\" title=\"\u3010\u67e5\u770b\u542b\u6709[IDC]\u6807\u7b7e\u7684\u6587\u7ae0\u3011\" target=\"_blank\" rel=\"noopener\">IDC<\/a>\u6700\u8fd1\u53d1\u5e03\u7684\u4e00\u4efd\u62a5\u544a\u9884\u6d4b\uff0c\u751f\u6210AI\u5c06\u5728\u8be5\u5730\u533a\u6267\u884c\u5404\u79cd\u4f20\u7edf\u8425\u9500\u804c\u8d23\u4e2d\u53d1\u6325\u5173\u952e\u4f5c\u7528\u3002\u8fd9\u4e9b\u4efb\u52a1\u5305\u62ec\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u3001\u5185\u5bb9\u548c\u7f51\u7ad9\u4f18\u5316\u4ee5\u53ca\u5ba2\u6237\u6570\u636e\u5206\u6790\u3002<\/p>\n<p class=\"article-content__img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2710\" title=\"202006031503507840_16\" src=\"https:\/\/www.1ai.net\/wp-content\/uploads\/2024\/01\/202006031503507840_16.jpg\" alt=\"202006031503507840_16\" width=\"600\" height=\"450\" \/><\/p>\n<p>\u4e9a\u592a\u5730\u533a\u7684\u9996\u5e2d\u8425\u9500\u5b98\uff08CMOs\uff09\u5df2\u7ecf\u5f00\u59cb\u5728\u5176\u8fd0\u8425\u6846\u67b6\u4e2d\u91c7\u7528\u751f\u6210AI\uff0c\u8d85\u8fc7\u4e09\u5206\u4e4b\u4e00\u7684CMOs\u6b63\u5728\u79ef\u6781\u5c06\u8fd9\u4e00\u6280\u672f\u878d\u5165\u5176\u4e1a\u52a1\u6d3b\u52a8\u4e2d\u3002<\/p>\n<p>IDC\u8fdb\u4e00\u6b65\u9884\u6d4b\uff0c\u52302028\u5e74\uff0c\u4e9a\u592a\u5730\u533a\u7684\u4e3b\u8981\u4f01\u4e1a\u5c06\u901a\u8fc7\u751f\u6210AI\u4ece\u8425\u9500\u5230\u9500\u552e\u6d41\u7a0b\u81ea\u52a8\u531630%\u7684\u6d88\u8d39\u8005\u65c5\u7a0b\u884c\u4e3a\u3002<\/p>\n<p>\u6d88\u8d39\u8005\u9884\u8ba1\u5c06\u8d8a\u6765\u8d8a\u4f9d\u8d56\u751f\u6210AI\u8fdb\u884c\u4ea7\u54c1\u548c\u670d\u52a1\u7684\u53d1\u73b0\u3001\u8bc4\u4f30\u548c\u8d2d\u4e70\u51b3\u7b56\u3002IDC\u9884\u6d4b\uff0c\u52302026\u5e74\uff0c\u8d85\u8fc7\u4e00\u534a\u7684\u6d88\u8d39\u8005\u5c06\u4f7f\u7528\u751f\u6210AI\u8fdb\u884c\u8fd9\u4e9b\u76ee\u7684\u3002<\/p>\n<p>\u8fd9\u79cd\u5411AI\u9a71\u52a8\u7684\u8425\u9500\u8fd0\u8425\u7684\u8f6c\u53d8\u5c06\u6539\u53d8\u8425\u9500\u4eba\u5458\u7684\u89d2\u8272\uff0c\u4f7f\u5176\u66f4\u52a0\u6ce8\u91cd<span class=\"spamTxt\">\u9ad8\u7ea7<\/span>\u6280\u80fd\uff0c\u5982\u8bb2\u6545\u4e8b\u3001\u6570\u636e\u5206\u6790\u548c\u8de8\u56e2\u961f\u534f\u4f5c\uff0c\u8be5\u62a5\u544a\u6307\u51fa\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Experts indicated that by 2027, the generation of artificial intelligence (AI) was expected to automatically perform some 30% routine marketing tasks in the Asia-Pacific region, thereby changing the marketing pattern in the region. A recent report issued by the Market Research Corporation IDC predicts that the generation of AI will play a key role in the implementation of various traditional marketing responsibilities in the region. These tasks include the optimization of the search engine, the optimization of the content and website, and client data analysis. Chief Marketing Officers (CMOs) in the Asia-Pacific region have begun to adopt AI generation in their operating frameworks, and more than one third of CMOs are actively integrating this technology into their operations. IDC further predicts that by 2028, major firms in the Asia-Pacific region will automate the consumer travel behaviour of 30% by generating AI from marketing to sales processes. Consumer forecast<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[146],"tags":[411,878],"collection":[],"class_list":["post-2709","post","type-post","status-publish","format-standard","hentry","category-news","tag-ai","tag-idc"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/posts\/2709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/comments?post=2709"}],"version-history":[{"count":0,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/posts\/2709\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/media?parent=2709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/categories?post=2709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/tags?post=2709"},{"taxonomy":"collection","embeddable":true,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/collection?post=2709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}