{"id":2709,"date":"2024-01-09T09:26:44","date_gmt":"2024-01-09T01:26:44","guid":{"rendered":"https:\/\/www.1ai.net\/?p=2709"},"modified":"2024-01-09T09:26:44","modified_gmt":"2024-01-09T01:26:44","slug":"idc%e6%8a%a5%e5%91%8a%ef%bc%9a%e5%88%b02027%e5%b9%b4%ef%bc%8c%e7%94%9f%e6%88%90%e5%bc%8fai%e5%b0%86%e5%8f%96%e4%bb%a3-30-%e7%9a%84%e8%90%a5%e9%94%80%e4%bb%bb%e5%8a%a1","status":"publish","type":"post","link":"https:\/\/www.1ai.net\/en\/2709.html","title":{"rendered":"IDC report: By 2027, generative AI will replace 30% marketing tasks"},"content":{"rendered":"<p>Experts say that by 2027, generative artificial intelligence (<a href=\"https:\/\/www.1ai.net\/en\/tag\/ai\" title=\"[View articles tagged with [AI]]\" target=\"_blank\" >AI<\/a>) is expected to automate routine marketing tasks for approximately 30% in the Asia-Pacific region, thus changing the marketing landscape in the region.<\/p>\n<p>Market Research Company<a href=\"https:\/\/www.1ai.net\/en\/tag\/idc\" title=\"_OTHER ORGANISER\" target=\"_blank\" >IDC<\/a>A recently released report predicts that generative AI will play a key role in performing various traditional marketing duties in the region. These tasks include search engine optimization, content and website optimization, and customer data analysis.<\/p>\n<p class=\"article-content__img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2710\" title=\"202006031503507840_16\" src=\"https:\/\/www.1ai.net\/wp-content\/uploads\/2024\/01\/202006031503507840_16.jpg\" alt=\"202006031503507840_16\" width=\"600\" height=\"450\" \/><\/p>\n<p>Chief Marketing Officers (CMOs) in Asia Pacific have begun adopting generative AI in their operational frameworks, with more than a third of CMOs actively integrating this technology into their business activities.<\/p>\n<p>IDC further predicts that by 2028, major enterprises in Asia Pacific will automate 30% consumer journey behaviors from marketing to sales processes through AI generation.<\/p>\n<p>Consumers are expected to increasingly rely on generative AI for product and service discovery, evaluation, and purchasing decisions. IDC predicts that by 2026, more than half of consumers will use generative AI for these purposes.<\/p>\n<p>This shift toward AI-driven marketing operations will change the role of marketers, making them more focused on<span class=\"spamTxt\">advanced<\/span>Skills such as storytelling, data analysis and cross-team collaboration, the report states.<\/p>","protected":false},"excerpt":{"rendered":"<p>Experts indicated that by 2027, the generation of artificial intelligence (AI) was expected to automatically perform some 30% routine marketing tasks in the Asia-Pacific region, thereby changing the marketing pattern in the region. A recent report issued by the Market Research Corporation IDC predicts that the generation of AI will play a key role in the implementation of various traditional marketing responsibilities in the region. These tasks include the optimization of the search engine, the optimization of the content and website, and client data analysis. Chief Marketing Officers (CMOs) in the Asia-Pacific region have begun to adopt AI generation in their operating frameworks, and more than one third of CMOs are actively integrating this technology into their operations. IDC further predicts that by 2028, major firms in the Asia-Pacific region will automate the consumer travel behaviour of 30% by generating AI from marketing to sales processes. Consumer forecast<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[146],"tags":[411,878],"collection":[],"class_list":["post-2709","post","type-post","status-publish","format-standard","hentry","category-news","tag-ai","tag-idc"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/posts\/2709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/comments?post=2709"}],"version-history":[{"count":0,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/posts\/2709\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/media?parent=2709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/categories?post=2709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/tags?post=2709"},{"taxonomy":"collection","embeddable":true,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/collection?post=2709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}