{"id":34212,"date":"2025-04-28T10:39:12","date_gmt":"2025-04-28T02:39:12","guid":{"rendered":"https:\/\/www.1ai.net\/?p=34212"},"modified":"2025-04-28T10:39:12","modified_gmt":"2025-04-28T02:39:12","slug":"%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e5%90%8e%e7%9a%84%e4%b8%8b%e4%b8%80%e4%b8%aa%e6%88%98%e5%9c%ba%ef%bc%8c%e5%b9%bf%e5%91%8a%e6%9c%8d%e5%8a%a1%e5%95%86%e5%b7%b2%e5%b0%9d%e8%af%95%e5%9c%a8-ai","status":"publish","type":"post","link":"https:\/\/www.1ai.net\/en\/34212.html","title":{"rendered":"The next battleground after search engines, ad providers have tried to embed ads in AI responses"},"content":{"rendered":"

April 28, 2011 - Google has been hailed as a \"purist\" in the last century.Search Engines<\/a>\", promising a simple, ad-free experience. However, as Google's business model has shifted over the years, ads have gradually made their way deeper and deeper into the search results page, even becoming one of Google's main sources of revenue.<\/p>\n

\"7aa9864dj00svepzx006md000v900k3p\"<\/p>\n

ChatGPT, etc. AI<\/a> Adoption of Q&A products begins to explode at the end of 2022, theThis type of conversational AI that provides direct answers rather than a list of links poses a significant challenge to Google's link-based advertising model<\/strong>Ad groups and tech startups aren't giving up on this new battleground either, and are actively working on new tools to help brands ensure ads appear in AI-generated responses, the FT reports.<\/p>\n

Companies such as Profound and Brandtech have entered this new field.They developed tools to monitor how often brands are mentioned or showcased by AI services<\/strong>Even more cleverly, they use a method similar to probing the AI \"brain\": providing chatbots with large amounts of text prompts and analyzing the emotions generated. More subtly, they use a method similar to probing an AI's \"brain\": they provide the chatbot with a large number of text prompts and analyze the resulting sentiment.<\/p>\n

The technology predicts the likelihood of an AI model's bias or mention of a brand, creating a ranking system. Ad agencies then use this analytics to tell their clients -- such as fintech company Ramp, job search site Indeed, and whiskey maker Chivas Regal -- that\u00a0Suggestions on how to get AI models to mention their company or product more often<\/strong>.<\/p>\n

This technique goes far beyond traditional search engine optimization (SEO), which focuses solely on getting websites to rank higher in search engine link lists. As Brandtech partner Jack Smyth says, \"It's not just about getting your site ranked high in search results, it's about viewing large language models as the ultimate influencers.\"<\/p>\n

Traditional search has always been one of the biggest monopolies in the history of the Internet,\" said James Cadwallader, co-founder of Profound. And this time, it feels like the walls of the castle are cracking open.It's a CD to streaming moment<\/strong>. "<\/p>\n

It's worth noting that despite these AI shifts being seen as a threat, Google's core search and advertising business has shown surprising wealth. Alphabet, Google's parent company, announced last week that its search and other businesses grew nearly 10% year-over-year in the first quarter to $50.7 billion (note: roughly Rs. 369.66 billion at current exchange rates).<\/p>","protected":false},"excerpt":{"rendered":"

April 28, 2011 - Google was hailed as the \"pure search engine\" in the last century, promising a simple, ad-free experience. However, as Google's business model has shifted over the years, ads have gradually made their way onto the search results page, and have even become one of Google's main sources of revenue. Adoption of AI Q&A products such as ChatGPT began to explode at the end of 2022, and this type of conversational AI, which provides direct answers rather than a list of links, poses a major challenge to Google's link-based advertising model, and the FT reports that ad groups and tech startups haven't given up on this new battleground, either, and are aggressively working on new tools that will help brands ensure that their ads are present in the replies that are generated by the AI. Companies such as Profound and Brandtech<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[146],"tags":[411,6473,2441],"collection":[],"class_list":["post-34212","post","type-post","status-publish","format-standard","hentry","category-news","tag-ai","tag-6473","tag-2441"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/posts\/34212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/comments?post=34212"}],"version-history":[{"count":0,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/posts\/34212\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/media?parent=34212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/categories?post=34212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/tags?post=34212"},{"taxonomy":"collection","embeddable":true,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/collection?post=34212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}