{"id":3746,"date":"2024-02-07T08:27:19","date_gmt":"2024-02-07T00:27:19","guid":{"rendered":"https:\/\/www.1ai.net\/?p=3746"},"modified":"2024-02-07T08:27:19","modified_gmt":"2024-02-07T00:27:19","slug":"%e5%8f%af%e5%8f%a3%e5%8f%af%e4%b9%90%e6%97%97%e4%b8%8b%e4%bd%93%e8%82%b2%e9%a5%ae%e6%96%99%e5%93%81%e7%89%8cbodyarmor%e5%9c%a8%e8%b6%85%e7%ba%a7%e7%a2%97%e5%b9%bf%e5%91%8a%e4%b8%ad%e4%bd%bf%e7%94%a8ai","status":"publish","type":"post","link":"https:\/\/www.1ai.net\/en\/3746.html","title":{"rendered":"Coca-Cola's sports drink brand BodyArmor uses AI-generated imagery in Super Bowl ad"},"content":{"rendered":"

Coca-Cola<\/a>Its sports drink brandsBodyArmor<\/a>Being its regionalsuper<\/span>Bowl advertising series utilizingAI<\/a>Image generated by the ad called \u201cFild of Fake\u201d\u3002<\/p>\n

\"\"<\/p>\n

The advertisement presents a series of advertisements made byAI-generated<\/a>of surreal sports highlights accompanied by machine sound. In contrast to its competitors, BodyArmor emphasizes that its products contain no artificial sweeteners, flavors or colors.<\/p>\n

This advertisement emphasizes more on commenting on culture by contrasting AI-generated content with real images, rather than just using generative AI for advertisement production. This contrast creates a negative image and allows BodyArmor to highlight its natural, additive-free nature in the marketplace.<\/p>\n

\"Fild of Fake\" will be in 20 U.S. markets and Canadasuper<\/span>aired during the Bowl, along with a Spanish-language version in Univision's coverage of the event. Through its exposure at this major sporting event, BodyArmor expects to capture the attention of more consumers through unique AI-generated ads.<\/p>","protected":false},"excerpt":{"rendered":"

The Coca-Cola sports beverage brand, Body Armor, is using artificially intelligent images in its regional Super Bowl advertising series, known as \u201cFild of Fake\u201d. The ad featured a super-real sports highlight generated by AI, accompanied by a mechanical sound. In contrast to its competitors, Body Armor emphasizes that its products do not contain artificial sweeteners, spices or pigments. By comparing the content of AI generation with the real picture, the ad places more emphasis on cultural comments than on the use of generated AI for advertising. This contrast created a negative image that brought the natural, non-additional features of Body Armor to the market. \u201cFild<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[146],"tags":[424,1198,204,1197],"collection":[],"class_list":["post-3746","post","type-post","status-publish","format-standard","hentry","category-news","tag-ai","tag-bodyarmor","tag-204","tag-1197"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/posts\/3746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/comments?post=3746"}],"version-history":[{"count":0,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/posts\/3746\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/media?parent=3746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/categories?post=3746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/tags?post=3746"},{"taxonomy":"collection","embeddable":true,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/collection?post=3746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}