{"id":3746,"date":"2024-02-07T08:27:19","date_gmt":"2024-02-07T00:27:19","guid":{"rendered":"https:\/\/www.1ai.net\/?p=3746"},"modified":"2024-02-07T08:27:19","modified_gmt":"2024-02-07T00:27:19","slug":"%e5%8f%af%e5%8f%a3%e5%8f%af%e4%b9%90%e6%97%97%e4%b8%8b%e4%bd%93%e8%82%b2%e9%a5%ae%e6%96%99%e5%93%81%e7%89%8cbodyarmor%e5%9c%a8%e8%b6%85%e7%ba%a7%e7%a2%97%e5%b9%bf%e5%91%8a%e4%b8%ad%e4%bd%bf%e7%94%a8ai","status":"publish","type":"post","link":"https:\/\/www.1ai.net\/en\/3746.html","title":{"rendered":"Coca-Cola's sports drink brand BodyArmor uses AI-generated imagery in Super Bowl ads"},"content":{"rendered":"<p><a href=\"https:\/\/www.1ai.net\/en\/tag\/%e5%8f%af%e5%8f%a3%e5%8f%af%e4%b9%90\" title=\"\u3010\u67e5\u770b\u542b\u6709[\u53ef\u53e3\u53ef\u4e50]\u6807\u7b7e\u7684\u6587\u7ae0\u3011\" target=\"_blank\" rel=\"noopener\">\u53ef\u53e3\u53ef\u4e50<\/a>\u65d7\u4e0b\u4f53\u80b2\u996e\u6599\u54c1\u724c<a href=\"https:\/\/www.1ai.net\/en\/tag\/bodyarmor\" title=\"\u3010\u67e5\u770b\u542b\u6709[BodyArmor]\u6807\u7b7e\u7684\u6587\u7ae0\u3011\" target=\"_blank\" rel=\"noopener\">BodyArmor<\/a>\u6b63\u5728\u5176\u533a\u57df\u6027<span class=\"spamTxt\">\u8d85\u7ea7<\/span>\u7897\u5e7f\u544a\u7cfb\u5217\u4e2d\u91c7\u7528<a href=\"https:\/\/www.1ai.net\/en\/tag\/%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd\" title=\"\u3010\u67e5\u770b\u542b\u6709[\u4eba\u5de5\u667a\u80fd]\u6807\u7b7e\u7684\u6587\u7ae0\u3011\" target=\"_blank\" rel=\"noopener\">\u4eba\u5de5\u667a\u80fd<\/a>\u751f\u6210\u7684\u56fe\u50cf\uff0c\u5e7f\u544a\u540d\u4e3a&#8221;Field of Fake&#8221;\u3002<\/p>\n<p class=\"article-content__img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3747\" src=\"https:\/\/www.1ai.net\/wp-content\/uploads\/2024\/02\/6384283087445296693688089.jpg\" alt=\"\" width=\"756\" height=\"421\" \/><\/p>\n<p>\u8be5\u5e7f\u544a\u5448\u73b0\u4e86\u7531<a href=\"https:\/\/www.1ai.net\/en\/tag\/ai%e7%94%9f%e6%88%90\" title=\"\u3010\u67e5\u770b\u542b\u6709[AI\u751f\u6210]\u6807\u7b7e\u7684\u6587\u7ae0\u3011\" target=\"_blank\" rel=\"noopener\">AI\u751f\u6210<\/a>\u7684\u8d85\u73b0\u5b9e\u4f53\u80b2\u4eae\u70b9\uff0c\u4f34\u968f\u7740\u673a\u5668\u97f3\u54cd\u3002\u4e0e\u7ade\u4e89\u5bf9\u624b\u5f62\u6210\u5bf9\u6bd4\u7684\u662f\uff0cBodyArmor\u5f3a\u8c03\u5176\u4ea7\u54c1\u4e0d\u542b\u4eba\u5de5\u751c\u5473\u5242\u3001\u8c03\u5473\u5242\u6216\u8272\u7d20\u3002<\/p>\n<p>\u8fd9\u4e2a\u5e7f\u544a\u901a\u8fc7\u5c06AI\u751f\u6210\u5185\u5bb9\u4e0e\u771f\u5b9e\u753b\u9762\u8fdb\u884c\u5bf9\u6bd4\uff0c\u66f4\u591a\u5730\u5f3a\u8c03\u4e86\u5bf9\u6587\u5316\u7684\u8bc4\u8bba\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u5c06\u751f\u6210\u5f0fAI\u7528\u4e8e\u5e7f\u544a\u5236\u4f5c\u3002\u8fd9\u79cd\u5bf9\u6bd4\u8425\u9020\u4e86\u4e00\u79cd\u8d1f\u9762\u5f62\u8c61\uff0c\u4f7fBodyArmor\u5728\u5e02\u573a\u4e0a\u51f8\u663e\u51fa\u5176\u5929\u7136\u3001\u65e0\u6dfb\u52a0\u7684\u7279\u70b9\u3002<\/p>\n<p>&#8220;Field of Fake&#8221;\u5e7f\u544a\u5c06\u572820\u4e2a\u7f8e\u56fd\u5e02\u573a\u548c\u52a0\u62ff\u5927<span class=\"spamTxt\">\u8d85\u7ea7<\/span>\u7897\u671f\u95f4\u64ad\u51fa\uff0c\u540c\u65f6\u5728Univision\u7684\u6d3b\u52a8\u62a5\u9053\u4e2d\u63a8\u51fa\u897f\u73ed\u7259\u8bed\u7248\u672c\u3002\u901a\u8fc7\u5728\u8fd9\u4e00\u91cd\u5927\u4f53\u80b2\u8d5b\u4e8b\u4e2d\u7684\u9732\u51fa\uff0cBodyArmor\u6709\u671b\u901a\u8fc7AI\u751f\u6210\u7684\u72ec\u7279\u5e7f\u544a\u5438\u5f15\u66f4\u591a\u6d88\u8d39\u8005\u7684\u5173\u6ce8\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Coca-Cola sports beverage brand, Body Armor, is using artificially intelligent images in its regional Super Bowl advertising series, known as \u201cFild of Fake\u201d. The ad featured a super-real sports highlight generated by AI, accompanied by a mechanical sound. In contrast to its competitors, Body Armor emphasizes that its products do not contain artificial sweeteners, spices or pigments. By comparing the content of AI generation with the real picture, the ad places more emphasis on cultural comments than on the use of generated AI for advertising. This contrast created a negative image that brought the natural, non-additional features of Body Armor to the market. \u201cFild<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[146],"tags":[424,1198,204,1197],"collection":[],"class_list":["post-3746","post","type-post","status-publish","format-standard","hentry","category-news","tag-ai","tag-bodyarmor","tag-204","tag-1197"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/posts\/3746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/comments?post=3746"}],"version-history":[{"count":0,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/posts\/3746\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/media?parent=3746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/categories?post=3746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/tags?post=3746"},{"taxonomy":"collection","embeddable":true,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/collection?post=3746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}