{"id":39718,"date":"2025-07-19T13:29:11","date_gmt":"2025-07-19T05:29:11","guid":{"rendered":"https:\/\/www.1ai.net\/?p=39718"},"modified":"2025-07-19T13:29:11","modified_gmt":"2025-07-19T05:29:11","slug":"%e7%a0%b8%e9%92%b1%e6%8a%a2%e5%b8%82%e5%9c%ba%ef%bc%8cai%e6%90%9c%e7%b4%a2%e4%bc%81%e4%b8%9a-perplexity-%e5%90%91%e5%8d%b0%e5%ba%a6-3-6-%e4%ba%bf%e7%94%a8%e6%88%b7%e5%85%8d%e8%b4%b9%e8%b5%a0%e9%80%81","status":"publish","type":"post","link":"https:\/\/www.1ai.net\/en\/39718.html","title":{"rendered":"With money on the line, AI search firm Perplexity gives away a free year of Pro service, originally priced at $200, to 360 million users in India"},"content":{"rendered":"

July 19, 2011 - According to a report by TechCrunch on July 17, the search-focused AI startup Perplexity<\/a> andIndia<\/a>Bharti Airtel, the second-largest telecom operator, has reached an exclusivecooperation agreement<\/a>The company provides Airtel's 360 million subscribers withFree 12-month subscription to Perplexity Pro<\/strong>The service was originally priced at $200 (note: current exchange rate is about 1,437 yuan).<\/p>\n

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Airtel confirms that the partnership is exclusive and that other telecom providers in IndiaPerplexity services may not be provided to users<\/strong>The use of the program is free of charge, including the use of the program.<\/p>\n

India, the world's most populous country, represents a large potential market that is difficult for Perplexity to access elsewhere, and Perplexity is experiencing significant growth in the country. According to data provided by Sensor Tower, in the second quarter of 2024, downloads of Perplexity in IndiaYear-over-year jump of 600% to 2.8 million times<\/strong>(b) The same period.\u00a0ChatGPT grows 587% with 46.7 million downloads<\/strong>.<\/p>\n

In terms of active users, Perplexity saw a year-over-year increase of 6,401 TP3T in monthly active users over the same period, while ChatGPT saw an increase of 3,501 TP3T.India has become Perplexity's largest monthly live market<\/strong>. However, ChatGPT still leads in total, with 19.8 million monthly active users, well ahead of Perplexity's 3.7 million.<\/p>\n

To further expand its presence in India, Perplexity has also partnered with Paytm, the \"Paypal of India\" fintech giant, to reach out to a wider local user base by launching its AI search feature on the Paytm app, which has more than 500 million downloads and $15.6 billion in transactions.<\/p>\n

According to people familiar with the matter, Perplexity is still discussing internallyOpening up AI search services to the Indian student community<\/strong>to further expand the user base.<\/p>\n

One of the reasons Perplexity sees India as a key growth market is that local startups in the AI search space are still scarce, and India itself boastsLarge and highly active tech user base<\/strong>.<\/p>\n

However, the challenge for Perplexity is how to turn its massive user base into real revenue. Although it starts at the same price as ChatGPT, $20 per month, Perplexity is still a challenge.Huge gap in global income<\/strong>According to Sensor Tower, ChatGPT's global in-app revenue grew 7,311 TP3T year-over-year to $773 million in Q2, while Perplexity grew 3,001 TP3T to $8 million.<\/p>","protected":false},"excerpt":{"rendered":"

July 19 news, according to foreign media TechCrunch 17 report, focus on search AI startup Perplexity and India's second largest telecom operator Bharti Airtel reached an exclusive cooperation agreement, for Airtel's 360 million users to provide free 12-month Perplexity Pro subscription service, the original price of this service is $200! The service was originally priced at $200 (note: current exchange rate is approximately RMB 1,437). Airtel confirmed that the partnership is exclusive and that no other telecom provider in India will be allowed to offer Perplexity to its subscribers, including for free. India, as the world's most populous country, represents one of the most important markets for Perplexity.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[146],"tags":[884,961,1218,7223],"collection":[],"class_list":["post-39718","post","type-post","status-publish","format-standard","hentry","category-news","tag-ai","tag-perplexity","tag-1218","tag-7223"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/posts\/39718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/comments?post=39718"}],"version-history":[{"count":0,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/posts\/39718\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/media?parent=39718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/categories?post=39718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/tags?post=39718"},{"taxonomy":"collection","embeddable":true,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/collection?post=39718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}