{"id":5081,"date":"2024-03-08T09:27:17","date_gmt":"2024-03-08T01:27:17","guid":{"rendered":"https:\/\/www.1ai.net\/?p=5081"},"modified":"2024-03-08T09:49:18","modified_gmt":"2024-03-08T01:49:18","slug":"ea-ceo-%e5%b1%95%e6%9c%9b%e6%9c%aa%e6%9d%a5%e4%ba%94%e5%b9%b4%ef%bc%9aai-%e4%bd%bf%e6%b8%b8%e6%88%8f%e5%bc%80%e5%8f%91%e6%95%88%e7%8e%87%e6%8f%90%e9%ab%98-30%e3%80%81%e7%8e%a9%e5%ae%b6%e5%a2%9e","status":"publish","type":"post","link":"https:\/\/www.1ai.net\/en\/5081.html","title":{"rendered":"EA CEO looks ahead to the next five years: AI will increase game development efficiency by 30% and increase player base by 50%"},"content":{"rendered":"<p data-vmark=\"2878\"><a href=\"https:\/\/www.1ai.net\/en\/tag\/ea\" title=\"_OTHER ORGANISER\" target=\"_blank\" >EA<\/a> Chief Executive Officer Andrew Wilson said Wednesday at the Morgan Stanley Technology, Media and Telecom Conference that he believes<a href=\"https:\/\/www.1ai.net\/en\/tag\/%e7%94%9f%e6%88%90%e5%bc%8f%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd\" title=\"[View articles tagged with [generative artificial intelligence]]\" target=\"_blank\" >Generative AI<\/a>In the next five years, the company and the entire<a href=\"https:\/\/www.1ai.net\/en\/tag\/%e6%b8%b8%e6%88%8f%e8%a1%8c%e4%b8%9a\" title=\"[Sees articles with labels]\" target=\"_blank\" >Gaming Industry<\/a>Have a transformative impact.<\/p>\n<p data-vmark=\"5725\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5108\" title=\"f68bcf48-9b8d-48ef-83df-bd57b93cb989\" src=\"https:\/\/www.1ai.net\/wp-content\/uploads\/2024\/03\/f68bcf48-9b8d-48ef-83df-bd57b93cb989.jpg\" alt=\"f68bcf48-9b8d-48ef-83df-bd57b93cb989\" width=\"1024\" height=\"576\" \/><\/p>\n<p data-vmark=\"50bd\">Wilson said the technology advances allow companies to create richer, more personalized content faster. He said the increased efficiency combined with &quot;deeper, more immersive experiences&quot; will lead to significant player growth in the coming years and provide a &quot;multi-billion dollar&quot; growth opportunity.<\/p>\n<p data-vmark=\"43c0\">Wilson gave an example, saying that in the past it might have taken six months to build an in-game stadium, but in the past 12 months,<span class=\"accentTextColor\">This time has been reduced to 6 weeks and may be reduced to 6 days in the next few years.<\/span><\/p>\n<p data-vmark=\"ea46\">He also mentioned that FIFA 23 only had 12 cycles of player movement, while EA Sports FC 24 used generative AI to create 1,200 cycles.<\/p>\n<p data-vmark=\"efad\">Wilson hopes that over the next five years, generative AI will improve EA\u2019s development efficiency by 30%, increase the number of players (currently 700 million) by \u201cat least\u201d 50%, and increase players\u2019 in-game spending by 10-20%.<\/p>\n<p data-vmark=\"16f8\">While some in the industry have expressed concerns about the potential job market impact of AI, Wilson claimed that developers within EA are embracing the technology and that the most effective way to use it is to augment developers, not replace them.<\/p>","protected":false},"excerpt":{"rendered":"<p>EA CEO Andrew Wilson told the Morgan Stanley Technology, Media and Telecom Conference on Wednesday that he believes generative artificial intelligence will have a transformative impact on the company and the entire gaming industry over the next five years. Advances in this technology allow companies to create richer, more personalized content faster, according to Wilson. He said that greater efficiency combined with \"deeper, more immersive experiences\" will lead to significant player growth in the coming years and provide \"billions\" of dollars in growth opportunities. For example, Wilson said it used to take six months to build an in-game stadium, but in the past 12 months that time has been reduced to six weeks, with the potential to go down to six days in the next few years. He<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[146],"tags":[1541,1542,729],"collection":[],"class_list":["post-5081","post","type-post","status-publish","format-standard","hentry","category-news","tag-ea","tag-1542","tag-729"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/posts\/5081","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/comments?post=5081"}],"version-history":[{"count":0,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/posts\/5081\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/media?parent=5081"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/categories?post=5081"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/tags?post=5081"},{"taxonomy":"collection","embeddable":true,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/collection?post=5081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}