{"id":5758,"date":"2024-03-19T09:32:35","date_gmt":"2024-03-19T01:32:35","guid":{"rendered":"https:\/\/www.1ai.net\/?p=5758"},"modified":"2024-03-19T09:32:35","modified_gmt":"2024-03-19T01:32:35","slug":"sensor-tower-%e5%ae%a3%e5%b8%83%e6%94%b6%e8%b4%ad%e8%81%9a%e5%90%88%e6%95%b0%e6%8d%ae-ai-%e5%b9%b3%e5%8f%b0-data-ai","status":"publish","type":"post","link":"https:\/\/www.1ai.net\/en\/5758.html","title":{"rendered":"Sensor Tower announces acquisition of data.ai (formerly known as App Annie)"},"content":{"rendered":"<p>Sensor Tower, a mobile app and game intelligence platform, announced that it has completed the acquisition of aggregated data company data.ai (formerly known as App Annie). <a href=\"https:\/\/www.1ai.net\/en\/tag\/ai%e5%85%ac%e5%8f%b8\" title=\"[SEES ARTICLES WITH [AI] LABELS]\" target=\"_blank\" rel=\"noopener\">AI company<\/a> <a href=\"https:\/\/www.1ai.net\/en\/tag\/data-ai\" title=\"[sees articles with [data.ai] labels]\" target=\"_blank\" rel=\"noopener\">data.ai<\/a>(formerly known as App Annie)<\/p>\n<p>This acquisition is of great significance to Sensor Tower, which will expand its customer base, product matrix, and global influence. Sensor Tower is a leading data provider in the digital economy.<a href=\"https:\/\/www.1ai.net\/en\/tag\/%e6%88%98%e7%95%a5%e6%94%b6%e8%b4%ad\" title=\"[Sees articles with [strategic acquisition] labels]\" target=\"_blank\" rel=\"noopener\">Strategic acquisition<\/a>It will further consolidate its leading position.<\/p>\n<p class=\"article-content__img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5759\" src=\"https:\/\/www.1ai.net\/wp-content\/uploads\/2024\/03\/6384643396445502823865265.jpg\" alt=\"\" width=\"1000\" height=\"476\" \/><\/p>\n<p>Founded in 2010, data.ai helps global top brands and publishers optimize their performance in the mobile market through mobile application analytics, data science and global influence.<span class=\"spamTxt\">top<\/span>Brands and publishers optimize their performance in the mobile market. The combined company will provide deeper and more extensive consumer insights.<\/p>\n<p>Global consumer spending on mobile apps continues to increase, reaching $130 billion in 2023. As social media companies such as Google, Meta, TikTok, Instagram, and Snap increase their investments, consumer behavior trends will continue to grow.<\/p>\n<p>The combined company will improve data quality and accuracy, enhance data privacy, and comply with data protection laws. Under a unique privacy framework, it will become a new benchmark for aggregating publisher and tool application data, providing value to customers.<\/p>","protected":false},"excerpt":{"rendered":"<p>The Mobile Application &amp; Hand-Training Information Platform Sensor Tower announced the completion of the acquisition of aggregate data at AI data.ai (formerly App Annie). This acquisition will be significant for Sensor Tower and will expand the client base, product matrix and global impact. Sensor Tower is the leading data supplier in the digital economy, and this strategic acquisition will further strengthen its lead position. Data.ai was established in 2010 to help global top brands and issuers optimize their performance in mobile markets through mobile application analysis, data science and global influence. The merged company will provide more in-depth and broader consumer insight. Global consumer consumption in mobile applications continues to increase<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[146],"tags":[155,1742,1743],"collection":[],"class_list":["post-5758","post","type-post","status-publish","format-standard","hentry","category-news","tag-ai","tag-data-ai","tag-1743"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/posts\/5758","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/comments?post=5758"}],"version-history":[{"count":0,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/posts\/5758\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/media?parent=5758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/categories?post=5758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/tags?post=5758"},{"taxonomy":"collection","embeddable":true,"href":"https:\/\/www.1ai.net\/en\/wp-json\/wp\/v2\/collection?post=5758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}