On October 16th, according to Beijing Market Supervision Public Day yesterday, in June 2025, the Beijing Haidian District Market Regulatory Authority investigatedA company uses AI Technological manipulation of the name and image of the famous hostFalse advertisingCase.
THE COMPANY, THROUGH THE AI TECHNICAL CLIPS, ADDED A SELF-DESIGNED VIDEO OF ITS OWN ORAL CONTENT AND PUBLISHED ON ITS OWN INTERNET VIDEO ACCOUNT, IN THE FORM OF A SHORT VIDEO, THE GENERAL FOOD “DEEP SEA POLYOLEFIN OIL”, CLAIMING THAT MEDICAL EFFECTS SUCH AS “CAN ADDRESS HEADACHES, NUMBNESS, LIMBS, ETC.” ARE IN VIOLATION OF THE RELEVANT PROVISIONS OF THE LAW OF THE PEOPLE'S REPUBLIC OF CHINA ON ADVERTISING AND HAVE BEEN SUBJECT TO ADMINISTRATIVE PENALTIES。
1AI NOTED THAT THIS IS ALSO THE APPLICATION OF THE LAW OF THE PEOPLE ' S REPUBLIC OF CHINA ON ADVERTISING BY THE BEIJING MARKET REGULATORY AUTHORITYFOR THE FIRST TIME EVER, THE ISSUE OF THE MISUSE OF AI TECHNOLOGY TO USE THE IMAGE OF A PROMINENT PERSON FOR FALSE ADVERTISING WAS "SWORDS OF LIGHT".
The Beijing Market Regulatory Authority alerts consumers(B) GENERAL FOOD IS NOT A MEDICINE, A HEALTH-CARE FOOD, AND CANNOT BE DECLARED A THERAPEUTIC FUNCTION, A MEDICAL FUNCTION OR A HEALTH-CARE FUNCTION. PUBLIC FIGURES SUCH AS MODERATORS, CYBER-REDS AND OTHERS, WITH A HIGH LEVEL OF SOCIAL AWARENESS, AND THE USE BY SOME ILLICIT OPERATORS OF FALSE IMAGES, AUDIO AND VIDEO FOR FALSE PROPAGANDA, SUCH AS AI TECHNOLOGY, AND THE USE OF PUBLIC FIGURES TO PROMOTE THE PROFITABILITY OF GOODS AND SERVICES, VIOLATE THE LEGITIMATE RIGHTS AND INTERESTS OF CONSUMERS. IF YOU FIND A SUSPECTED VIOLATION OF THE LAW, YOU CAN KEEP THE EVIDENCE AND CALL THE HOTLINES 12315 AND 12345 TO REPORT IT TO THE MARKET REGULATOR。
The Beijing City Market Regulatory Authority alerts a wide range of operators:: STRICT COMPLIANCE WITH LAWS AND REGULATIONS SUCH AS THE LAW OF THE PEOPLE ' S REPUBLIC OF CHINA ON ADVERTISING, THE LAW OF THE PEOPLE ' S REPUBLIC OF CHINA ON ANTI-IMPROPER COMPETITION, AND THE PROHIBITION OF THE USE OF AI TECHNOLOGY TO USE THE NAME OR IMAGE OF OTHERS IN MARKETING CAMPAIGNS。