GoogleA major search quality update was announced today to improve the quality of search results and to penalize sites that misuse artificial intelligence and other garbage technologies to manipulate search rankings. This is aimed at sites that “create content for search engines rather than people”, especially those that produce low-quality content on a large scale using automated technology。
According to Google, consumers often encounter these low-quality or spam sites when searching online, and although they rank high in search results, they fail to provide valuable expert reviews or real promotional information. To address this problem, Google has updated its spam policy to address the need to exclude low-quality content from search, such as expired websites being repurposed to publish spam content.
The update will also penalize the practice of “face-to-face” on websites that provide valuable content, host low-quality third-party content under their domain names, confuse users and access traffic through their existing reputation. Google, for example, has published irrelevant loan reviews on its website, which are only for higher search rankings。
GOOGLE ESTIMATES THAT THIS AND PAST EFFORTS WILL MAKE IT POSSIBLE TO REDUCE LOW-QUALITY AND NON-ORIGINAL CONTENT BY 40%. THE SPEAKER STATED THAT THE UPDATE WOULD “RESOLVE DIRECTLY THE LOW-QUALITY ELEMENTS OF ARTIFICIAL INTELLIGENCE, WHICH WERE INTENDED TO ATTRACT HITS BUT DID NOT ADD MUCH ORIGINAL VALUE”。
The changes will affect pages that impersonate common search queries but provide no real value to users. Independent niche sites recently complained that their expert reviews wereSEOPublishers are seeing a steady decline in website traffic as new companies use AI to aggregate information.
Google will give a two-month transition period before implementing the new policy on May 5. The reform is seen as an important step for Google to cope with the era of artificial intelligence and maintain search quality and user experience.