advertising service provider

April 28, 2011 - Google was hailed as the "pure search engine" in the last century, promising a simple, ad-free experience. However, as Google's business model has shifted over the years, ads have gradually made their way onto the search results page, and have even become one of Google's main sources of revenue. Adoption of AI question-and-answer products such as ChatGPT began to explode in late 2022, and this type of conversational AI, which provides direct answers rather than a list of links, poses a major challenge to Google's link-based advertising model, FT reports, and ad groups and tech startups aren't giving up on this new battleground either, he...