AppleCEO Tim. CookCookExplanations about Apple's generative AI plan seem to have become unoriginal, sparking shareholder dissatisfaction. While Apple has yet to launch a generative AI product that competes with the likes of ChatGPT and Google Bard.generative AI productsBut Cook, in response to a question about Apple's generative AI program, seems to have reached a level of
Source Note: The image is generated by AI.
During his recent earnings call, Cook stated the company's AI strategy in almost identical terms, sometimes even sounding like he was reading from the same script. Speaking about Apple's AI journey, he said, "We see AI and machine learning as foundational technologies, and they're part of almost every product we show." He then listed a series of AI features that are already in Apple products, including crash detection, fall detection, and the EKG feature on the Apple Watch.
In fact, you may have heard something similar on Apple's fiscal third-quarter conference call this past August:
Analysts are paying particular attention to how companies are integrating artificial intelligence into their products and operations, and how it will affect financial performance. AI has been at the center of discussions during earnings calls for large tech companies in recent months. On Microsoft's earnings call, eight out of eight analysts asked questions about AI.
Bloomberg's Apple reporter Mark Gurman has reported that Apple is quietly building an 'Apple GPT' large-scale language model similar to OpenAI's ChatGPT. While Apple has yet to officially confirm whether it is working on such a product, Cook said on Thursday, 'In terms of generative AI, obviously we're working on it. I'm not going to elaborate on the specifics because you know we don't usually do that.'
Continuing to say: "We're going to be investing quite a bit, will do it responsibly, and you'll see continued progress in our products." Cook again followed his statement from three months ago when addressing the issue of generative AI: "We're going to continue to invest, innovate, and responsibly push our product development forward."
Some astute readers may have noticed that Cook's August reference to