According to an internal memo from the company on Friday,AmazonHundreds of Alexa jobs will be cut as part of a broader restructuring of the company's business to focus more on developing new forms of voice assistants.Artificial Intelligence Technology.
The memo shows that this move is tomaximumThe layoffs will result in the elimination of hundreds of positions in the Alexa and Fire TV divisions.
Amazon has previously laid off employees in several departments, including the Alexa team, and is facing pressure from the rapidly developing field of generative AI. Compared with the powerful language capabilities of OpenAI ChatGPT, Amazon lags behind its competitors.
The company plans to enhance the dialogue capacity of voice assistants through a new Alexa function called Let's Chat. The head of Alexa department, Dave Linp, left the company in August and was replaced by former Microsoft executive Panos Panay。
Industry analysts believe that Amazon's layoffs in the Alexa department show that the company will accelerate the adjustment of its business strategy and focus on developing emerging AI technologies to cope with increasingly fierce industry competition.