GoogleUnderAI AssistantGeminiToday, Gemini officially entered the social media platform, opened an official account on X (formerly Twitter) and published its first tweet. This move not only marked Gemini's official debut in the social media field, but also triggered a lot of speculation about Google's brand strategy.
The newly opened account goes by the username @GeminiApp, while the full name is "Google Gemini App". It's worth noting that the Gemini brand is deliberately prefixed with "Google," a practice that is not common in Google's product naming. Typically, Gemini appears as a standalone brand in both text and visual presentation. This approach is seen as Google's attempt to build the Gemini brand image independently without relying too heavily on the main brand.
Most of Google's services, such as Google Photos, Google Drive and Google Maps, include the word "Google" in their names, with a few exceptions such as Gmail and YouTube. There are only a few exceptions, such as Gmail and YouTube, and industry insiders speculate that Google may want Gemini to become such a separate brand.
Interestingly, the combination "Google Gemini" also appears in the marketing campaign for the Motorola Razr+ (2024), which has a cover screen that supports the Gemini feature. Additionally, the name can be seen in the Play Store's app listings.
The profile of the official Gemini account reads, "We're the Gemini app team, your insider source for product news, tips and tricks, and unreserved enthusiasm." This indicates that the account will focus primarily on the mobile app experience rather than the gemini.google.com web version of the service.
Google Gemini's social media appearance and brand strategy have attracted widespread attention in the industry. Analysts believe that this reflects Google's ambition in the field of artificial intelligence and its vision of building Gemini into an independent and powerful brand. With the rapid development of AI technology, Gemini's performance on social media will become an important window for observing Google's AI strategy.