Recently, the well-known American fast food chainTaco BellIt was announced that it would expand the testing scope of the AI order system. According to a press release issued by Yum Brands, the Taco Bell parent company, the company plans to extend the AI voice technology to the “hundred” Taco Bell Gate by the end of 2023, marking an important step towards smart services in the fast-food industry。
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So far, Yum! Brands has tested it in over 100 Taco Bells in the United StatesSpeech AI“Technology. According to Bloomberg, this pilot scheme has been in place for about two years. Given that Taco Bell owns more than 7,400 businesses in the United States, the scale of the expanded test remains relatively small, but no doubt demonstrates the company ' s confidence in AI technology。
Yum! Brands stated that the introduction of AI technology was intended to reduce staff work burdens, improve the accuracy of orders and reduce customer waiting times. The company stressed that the ultimate goal of these improvements was “to promote the profitable growth of Taco Bell, Yum! brands and their concessionaires”. It is noteworthy that Yum Brands is also planning to launch similar voice AI systems at five Kentucky restaurants in Australia, indicating that the company is exploring AI applications globally。
However, the fast-food industry ' s attempts at AI are now mixed. For example, the Hamburg chain Wendy's expressed great enthusiasm for its AI test results, while McDonald's recently withdrew his plans. This contrast highlights the challenges and uncertainties that may be faced in the practical application of AI technology。
For consumers, this means they may encounter an AI assistant when ordering at Taco Bell. The system may recommend dishes based on the customer's preferences, such as suggesting an order of the company's signature Chalupa product.This intelligent service promises to enhance the dining experience, but it has also sparked a debate about the impact of technology on jobs.