February 11, 2012 - Match Group, Inc. Tinder Preparations are underway for the launch of the new AI The AI-driven user discovery and matching function aims to provide a more personalized and interesting dating experience for users who are tired of the traditional "swipe" operation, and to reverse the declining trend of active users with the power of AI.
Gary Swidler, CFO of Match Group, said during the Q4 earnings call that the new feature (AI Match) will complement the slide action and drive user growth by helping users meet others in a new way and improving the quality of matches. Meanwhile, the company's AI Photo Filterwill continue to assist users in selecting the most appropriate profile photo.
AI-curated recommendations will provide more "personalized and engaging matches," it said.AI-based matching functionUsers will be offered "alternatives to swiping" as a means of encounter.
Tinder is facing the challenge of a steady decline in user activity. According to data, Tinder's monthly active users fell by 101 TP3T year-over-year in October of last year, then narrowed slightly to 91 TP3T in the following two months, and fell by about 81 TP3T in January, a trend executives say is showing signs of stabilizing. Meanwhile, Tinder's direct revenues fell short of expectations, registering only $476 million (note: currently around RMB 3.479 billion).
Over time, young singles have grown tired of online dating, a dating style they sayNo longer feels spontaneous and fun, and more like work. Due to privacy and security concerns, user misbehavior, and the gradual recognition of theseThe choice of application display is actually false -- The potential for matchmaking is far lower than expected, and more and more consumers are choosing to leave Tinder and other similar platforms.
Match Group forecasts Q1 2025 revenue to be between $820 million and $830 million, a year-over-year decline of 3% to 5%, which is closely tied to declining subscriber numbers.
Rascoff, yes. AI drives online datingHe believes that the rapid development of AI will bring business opportunities similar to those of mobile devices replacing desktops a decade ago, and points out that apps such as TikTok, Instagram, Snapchat and others have dramatically increased user engagement and retention with the help of AI, which is expected to reverse the current downturn in the Match Group.