Today, March 19thTencentdirector-general (of a company etc)Liu Kepingdisclosed in the 2024 Annual Report media communications that theIts AI (Artificial Intelligence) assistantTencent Yuanbao Daily activity (DAU) surged over 20 times from February to March, becoming the third largest AI native mobile app in China in terms of DAU.
Liu Chiping said that at present, Tencent Yuanbao does have a certain flow, retention rate is still good. But the future is not purely rely on streaming to get users, will pay more attention to the retention rate and pull the rate of life, the future will be through organic linkage, so that the Yuanbao and other products for further collaboration, to provide users with a better experience, these are more important in the future.
1AI notes that since Tencent Yuanbao accessed DeepSeek in February this year, Tencent has made intensive efforts in marketing. The figure of Yuanbao appeared in all kinds of platforms of Tencent, including WeChat, QQ, Tencent video, etc. WeChat is even rare in the bottom of the search bar and the "life service nine square grid" for Yuanbao to open the entrance.
The report also showed that the number of combined monthly active accounts of WeChat and WeChat increased to 1.385 billion, and AI technology accelerated in search, input method, content generation and other scenarios. Among them, WeChat Search has significantly improved search intelligence and accuracy by accessing large models such as Mixed Element and DeepSeek, and Tencent's self-developed model-driven search results now cover more than 90% of Q&A searches.