April 25 - CNBC published a blog post yesterday, April 24, reporting that Adobe The company's efforts to more vigorously challenge OpenAI, plans to launch mobile version of AI image generation tool Firefly.
At the MAX Creative Conference in London, Adobe announced that Firefly Mobile will be coming to iOS and Android "soon," but no specific date was announced.
In an interview with CNBC, Alexandru Costin, vice president of Adobe Firefly, said that creatives are often inspired on the move, and that the Firefly mobile app aims to be a "creative companion" that accompanies the user at all times, helping to capture inspiration on the go.
Citing a blog post, Costin further explains that Firefly Mobile allows users to quickly conceptualize ideas during their commute. For example, users can ask the app to sketch out initial ideas for an ad campaign and arrive at the office with a mood board to use as a basis for inspiration.
In addition, Adobe also introduced two new AI models, Firefly Image Model 4 and Firefly Image Model 4 Ultra, and announced that the Firefly Video Model video generation tool is officially open to the public.