Apple mulls upgrading Apple Support app: introducing an AI assistant to improve customer service experience

July 9 - Technology outlet MacRumors published a blog post yesterday, July 8, reporting that based on newly mined code, theappleThe company is planning to upgrade the "Apple Support" app.Development of an AI-based Support Assistant.

Apple mulls upgrading Apple Support app: introducing an AI assistant to improve customer service experience

According to the code string, the Support Assistant allows users to interact via chat. Note: Messages-based chat is currently built into the Apple Support app, but it is primarily used to contact Apple's support team.

The introduction of the "Support Assistant" will ease the workload of Apple's support team, allowing users to communicate with the AI and chat to solve routine problems.

The code indicates that the Support Assistant uses a generative model and will provide answers to "questions related to certain Apple products and services." Apple warns that the generated models may sometimes provide "incorrect, misleading, incomplete, offensive, or harmful output" and that the information provided by the Support Assistant does not represent expert advice and is intended for users only.

The code mentions the ability to upload content, which suggests that the Support Assistant may allow users to upload images, PDFs, or documents related to support requests. Apple also says that it works with partners to provide Support Assistant features, so the outlet speculates that this could be a ChatGPT-driven feature.

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