September 22nd, this month Meta At Connect, Meta CEO Mark Zuckerberg released Meta Ray-Ban Display, the company's latest launchSmart glassesProduct, first-time display. However, these glasses are not a real enhancement of reality. Meta is still working on real AR glasses, but it's putting out orthodox AR glassesBefore that, the company had another surprise for consumers。
Mark Gurman, a journalist for Bloomberg, shared his views on Ray-Ban Display in his newsletter Power On, stating that it was the first time he had seen the potential of such equipment. According to Gulman, Meta Ray-Ban Display is the first smart glasses that make him feel really good and the product that he believes consumers will wear. He also disclosed that the price of the product was much lower than the company ' s manufacturing cost, that is, Meta was selling the glasses at a loss。
Gulman also revealed that he had learned that Meta was developing another smart glasses, which would be equipped with screens in both lenses and would be launched in 2027, but that such a product would significantly increase prices, but the biggest innovation would be the real hologram of AR glasses introduced later that year。
This arrangement seems to be a little off, but Meta may think that the pricing of AR smart glasses is bound to be very high. Even Ray-Ban Display, which currently sells $799 (note: the current exchange rate is approximately RMB 5687), is no longer cheap. Over the past decade, the XR-based Extension Labs sector has been in a state of money-burning, and, even though the sector continues to lose, Meta has chosen to invest only to consolidate its leading position in future calculations。
Of course, what all those who love to expand reality really expect is the AR glasses that are to be released in 2027. This product will demonstrate to consumers whether the “Definition of the Future Vision” envisaged by Meta has a realistic basis for development。