October 2nd message, many OpenAI Current and former researchers have publicly expressed their views on the company's first involvement in social media. OpenAI, latest launch Sora The application is a TikTok-style product with content based on AI-generated video, which contains a large number of deep-false videos from the company CEO Sam Altman. These researchers expressed their dissatisfaction on social platform X and questioned whether the launch of the application was in line with OpenAI's non-profit mission of developing advanced AI for the benefit of humanity。

John Hallman, an OpenAI pre-training researcher, said in his post on platform X: “The information stream based on AI is terrible. I have to admit, I did have some concerns when I first learned that we were going to launch Sora 2. But then again, I think the team has done its best to design a positive user experience... We'll do our best to ensure that AI benefits humanity, not harm."
Another OpenAI researcher and Harvard professor, Boaz Barak, replied: "I am equally worried and excited. At the technical level, Sora 2 is amazing, but it is too early to celebrate to escape the trap of other social media applications and deep counterfeiting.”
Rohan Pandey, a former researcher at OpenAI, took this opportunity to promote his new start-up company, Periodic Labs. The company is made up of researchers from the former AI laboratory and works to develop an AI system for scientific discovery. He said, "If you don't want to create an endless version of the "TikTok" content generator, you want to develop an "AI" that will drive basic scientific progress... then join us
Sora’s launch highlighted the core of OpenAI’s recurring contradictions, both as the fastest-growing consumer technology company in the world and as a front-line AI laboratory with a noble non-profit charter。
1AI noted that OpenAI Chief Executive Officer Sam Altman expressed a similar view in the X platform post on Wednesday and explained why the company had invested a significant amount of money and money in this AI social application. He said, “We really need the most money to develop AI that can drive scientific development, and almost all research is focused on General Artificial Intelligence (AGI). And at the same time, it's very good to show people the new and cool technologies/products, to make them happy, and to make a profit, given the huge computing needs."
Altman goes on to say, "When ChatGPT was launched, many people questioned who needed it. Where's General Artificial Intelligence? Indeed, for a company, the best development path is often complex.”
At present, Sora's influence is small, and the application has just been rolled out. However, it marks a major expansion of OpenAI consumption, unlike the primary play-in ChatGPT, which means Sora has a central location for entertainment, a platform for generating and sharing AI videos. Its information stream design is closer to TikTok or Instagram Reels, which are notorious for their fascinated revolving mechanisms。
OpenAI maintains that it will try to avoid these problems and states in the blog post announcing Sora to go online that “the concerns about uncontrollable video, obsession, social isolation and enhanced learning optimization (RL-sloptimized) are always at the centre of our attention”. The company has made it clear that it does not aim to optimize the time that users spend on the flow of information, but rather gives priority to maximizing content creation. OpenAI states that when a user brushes a video for too long, the application sends a reminder and primarily shows the user the content of the person that he or she knows。
It is too early to judge whether the Sora application meets user needs and whether it fits OpenAI 's mission. Users have found that there are a number of designs in the application that optimize the participation of users, such as dynamic emoticons that appear every time they mark a video. This design appears to be designed to release a small amount of dopamine to the brain of the user when it interacts with the video, thereby increasing the user viscosity。