November 23rd news, the technology media Android Association recently published a blog that reportedGoogleStepped AI THE LATEST STEP IN COMMERCIAL EXPLORATION, TESTED IN THE "AI MODE" OF ITS SEARCH SERVICEadvertiseFunction.
The user Greg Sterling was the first to notice the ads in the Google Experimental Functions platform Labs。
Subsequently, another user, Brody Clark, confirmed that even in a non-Labs conventional environment, service-based queries could be repeated. This discovery quickly drew the attention of the scientific community, marking the beginning of a change in the previously completely unadvertised AI search experience。
Based on available screenshots and user descriptions, advertising in the AI mode is clearer. These advertisements, which avoid interference with core information, are placed at the bottom of AI-generated answers. At the same time, each ad carries a clear "Sponsored" label so that users can distinguish between advertising and natural AI generation。
According to Google speakers, the advertising currently seen by users was a test, and the plan was announced at the earliest possible Google Marketing Live in May 2025。
THE MEDIA NOTED THAT THE INTEGRATION OF ADVERTISING INTO THE EMERGING AI FUNCTION WAS AN UNEXPECTED STEP IN ITS COMMERCIALIZATION STRATEGY, GIVEN THAT THE SEARCH BUSINESS WAS THE CORE SOURCE OF REVENUE FOR GOOGLE. GOOGLE OFFICIAL DID NOT DISCLOSE ANY MORE DETAILS ABOUT THE TEST AND ITS SUBSEQUENT EXTENSION。