Google is fast on OpenAI: start testing the two new AI features in the search

The news of December 4thGoogleThe pressure of competition has allowed OpenAI The red alarm was sounded. Now, Google has a new move. According to TechCrunch, Google announced on Monday that the company was testing a new feature that combined the AI overview in the search with the AI model. In other words, after the AI generation elements (AI overview) that users see above Google search results, follow-up questions can be raised through the dialogue interface (AI mode) to further understand the theme。

Google is fast on OpenAI: start testing the two new AI features in the search

The AI model is a Google dialogue function. The feature was launched to U.S. users in May this year and expanded to global users in August this year. It allows users to talk to Google 's AI chat robot Gemini, and experiences like ChatGPT。

HOWEVER, THE CURRENT AI OVERVIEW AND AI MODEL ARE TWO FUNCTIONS. IT REQUIRES USERS TO PREJUDGE THE TYPE OF PROBLEM THEY ARE PREPARED TO SEARCH FOR. IN THE CASE OF MORE TRADITIONAL SEARCH QUERIES, OR QUESTIONS THAT ARE EXPECTED TO BE ANSWERED QUICKLY, MOST MAY STILL ENTER DIRECTLY IN THE SEARCH BOX AS USUAL. IF THE USER IS EXPECTED TO ASK MORE QUESTIONS OR NEED TO EXPLORE A SUBJECT IN MORE DEPTH, IT MUST SWITCH TO THE AI MODE TAB TO START THE DIALOGUE WITH AI。

Google is now trying to test whether it is necessary to separate the two experiences. After all, information retrieval processes often trigger the need for further learning. Users may have thought that they had just started with a simple query, but found themselves looking deeper and deeper。

In a test published on Monday, Google says:USERS WILL BE ABLE TO EXPLORE IN DEPTH THE " SEAMLESS ACCESS " AI MODE DIRECTLY ON THE SEARCH RESULT PAGE. WHILE THE TESTING IS BEING MADE AVAILABLE TO USERS WORLDWIDE, IT IS CURRENTLY LIMITED TO MOBILE DEVICES。

The Vice President of Google Search Products, Robbie Stein, wrote on X that: “Users should not be concerned about where or how to ask questions.” He explained that users would continue to use the AI overview as a useful starting point, but could then enter the AI model at the same interface and ask follow-up questions in a dialogue。

“This brings us closer to the ideal vision of the search function: it is only necessary to come up with what is in mind, no matter how long or complex the question may be, to find precisely the answers needed.” Stan called。

Google's test is at a time when the AI competitor OpenAI is adjusting its strategic focus, which has delayed the development of other products to focus on optimizing chat robotic experience. Thanks to the Gemini Nano Banana image model and other improvements in Gemini technology, Gemini's monthly active users had surpassed 650 million by November. Google combines the dialogue mode with the AI overview, which has 2 billion live users, or will give Gemini a competitive advantage in terms of user outreach。

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