According to TechCrunch, on December 5thGoogle A MAJOR UPDATE IS BEING TESTED GLOBALLY TO INTEGRATE THE OVERVIEW OF AI IN THE SEARCH WITH THE AI MODE, WITH THE AIM OF ALLOWING USERS TO " SEAMLESS ACCESS " TO THE AI DIALOGUE MODE ON THE SEARCH RESULT PAGE。
THIS TEST IS FIRST OPEN TO MOBILE USERS. AFTER SEEING THE AI OVERVIEW IN THE SEARCH RESULTS, THE USER CAN ENTER THE AI MODE DIRECTLY THROUGH THE NEW "ASK AI" BUTTON AND CONTINUE WITH MULTIPLE ROUNDS OF DIALOGUE WITHOUT HAVING TO ENTER THE AI 2 INTERFACE SEPARATELY。
The Vice-President of Google Search Products, Robbie Stein, said that users should be able to "prompt any questions" without having to consider the question or entry。
An industry analysis indicates that as advertising moves into the AI model, Google is expected to drive users to rely more on AI-driven search experiences while maintaining advertising revenues。
HOWEVER, PUBLISHERS AND WEBSITE OPERATORS ARE CONCERNED ABOUT THE FURTHER DECLINE IN TRAFFIC, AND STUDIES HAVE SHOWN THAT TRADITIONAL HITS DROPPED SIGNIFICANTLY WHEN AI OVERVIEWS EMERGED。
ON THE OTHER HAND, RECENT USER STUDIES HAVE SHOWN THAT THE AI MODEL CAN STILL BRING TRAFFIC TO THE WEBSITE WHEN IT INVOLVES TRANSACTIONAL SEARCHES。
A survey by Saarch Engineering Land shows that about 69% users eventually clicked on the website when using the AI mode for service type searches, indicating that high-value traffic is not completely cut off by AI。
THIS MEANS THAT IN OPTIMISING THE SEARCH STRATEGY, AN ENTERPRISE NEEDS TO MOVE FROM "HUNTING FOR FIRST" TO "CANDIDACY POOL" TO ENSURE ACCESS TO THE AI MODEL, AND TO WIN THE CLICKS WITH COMMENTARY AND REPUTATION。
This test was also seen as Google's response to OpenAI's competitive pressure. As the Gemini model continues to evolve, Google hopes to improve user viscosity through integration and to expand the global reach of AI searches。