On January 10th, according to 9to5MacDellIN RECENT PUBLIC COMMUNICATIONS, IT HAS BEEN ACKNOWLEDGED THAT THE ACTUAL PURCHASER OF THE CURRENT PC MARKET DOES NOT SEE AI AS THE MAIN REASON FOR THE PURCHASE, AS COMPARED TO THE LARGE-SCALE INDUSTRY PUSH IN THE PAST YEAR."AI PCThe market direction is in sharp contrast。
DELL, FOR ITS PART, STATED THAT THE COMPANY HAD NOT ABANDONED ITS ABILITY TO ADVANCE LOCAL AI IN PRODUCTS, BUT THE MARKETING STRATEGY OF MAINTAINING AI AS THE CORE SELLING POINT HAD NOT BEEN EFFECTIVE IN PROMOTING SALES AND COULD EVEN HAVE COUNTERPRODUCTIVE EFFECTS IN SOME USER GROUPS。
IT WAS REPORTED THAT WITHIN DALE, IT WAS RECOGNIZED THAT CONSUMERS WERE MORE CONCERNED WITH TRADITIONAL INDICATORS SUCH AS PRICE, PERFORMANCE, CONTINUITY AND RELIABILITY WHEN SELECTING PCS THAN THE NPU OR LOCAL AI ACCELERATION CAPACITY HIGHLIGHTED BY THE MANUFACTURER。
9to5Mac points out that AI does not inspire a clear interest among non-technology users, but rather more often leads to suspicion or anxiety. This further confirms Dale ' s judgement of market feedback: there is a gap between the pace of industry ' s advocacy of AI PC and the actual demand of users。
CURRENTLY, PC MANUFACTURERS GENERALLY VIEW AI AS AN IMPORTANT DIRECTION IN DRIVING THE SWITCH CYCLE, BUT FROM DALE'S STATEMENT, IT WILL TAKE TIME TO VALIDATE WHETHER AI IS A REAL CONSUMER-LEVEL SELLING POINT。