On September 1st, according to 9to5MacTim CookYesterdayapple CEO On the last day, an internal farewell memorandum was sent to the staff, thanking the team for its work over the years。
HE SAID THAT BEING AN APPLE CEO WAS A "UNFORTUNATE HONOUR OF LIFE" AND THAT THE MOST PROUD THING ABOUT APPLES WAS NOT THE NUMBER IN THE ANNUAL REPORT, BUT THE "CULTURE IS MORE THAN ANYTHING": EMPLOYEES BELIEVED THAT THE PRODUCTS THEY HAD BUILT WERE MEANINGFUL AND HAD A RESPONSIBILITY TO MAKE THE WORLD A BETTER PLACE。
COOK STATED THAT HE DID NOT LEAVE THE APPLE, BUT SIMPLY TOOK OFF THE CEO POST. HE FELT “VERY REASSURED” ABOUT HANDING OVER THE COMPANY TO JOHN TENUS AND SAID THAT FEW PEOPLE UNDERSTOOD HOW TO CREATE PRODUCTS THAT CHANGED THE WORLD AS WELL AS TENUS. TENUS OFFICIALLY TOOK OVER TODAY AS APPLE CEO AND COOK AS EXECUTIVE CHAIRMAN。
At the same time, Bloomberg reported that Apple Senior Manager Phil Schiller had recently left his post as Apple Store and as the head of the product launch, but would remain in her capacity as Apple Fellow to participate in projects that had not yet been disclosed. Apple has not yet responded to this adjustment。
Following this adjustment, App Store will be assigned to the services of Eddie Kui, who will be responsible for the day-to-day operations of Carson Oliver, and to Nora Weinstein, who will manage the distribution of the products. The report notes that Schiller's removal of the last two main responsibilities was seen by the internal staff as an important step towards their gradual retirement, which also meant that Tenus would continue to face a senior apple management change when he took office。