Sensor Tower, a mobile app and game intelligence platform, announced that it has completed the acquisition of aggregated data company data.ai (formerly known as App Annie). AI company data.ai(formerly known as App Annie)
This acquisition is of great significance to Sensor Tower, which will expand its customer base, product matrix, and global influence. Sensor Tower is a leading data provider in the digital economy.Strategic acquisitionIt will further consolidate its leading position.
Founded in 2010, data.ai helps global top brands and publishers optimize their performance in the mobile market through mobile application analytics, data science and global influence.topBrands and publishers optimize their performance in the mobile market. The combined company will provide deeper and more extensive consumer insights.
Global consumer spending on mobile apps continues to increase, reaching $130 billion in 2023. As social media companies such as Google, Meta, TikTok, Instagram, and Snap increase their investments, consumer behavior trends will continue to grow.
The combined company will improve data quality and accuracy, enhance data privacy, and comply with data protection laws. Under a unique privacy framework, it will become a new benchmark for aggregating publisher and tool application data, providing value to customers.