October 6 News.OpenAI Yesterday announced that ChatGPT Launching a whole new pictureadvertiseFormat, expand advertising impact measurement tools and cooperative ecology and develop new programmes to assess brand suitability。
1AI HAS BEEN INFORMED BY OFFICIAL SOURCES THAT:ChatGPT covers 1.2 billion users per weekIT IS THE LARGEST PRIMARY AI CONSUMPTION PLATFORM IN THE WORLD. THIS NEW FORM OF PHOTO ADVERTISING CAN HELP USERS IMAGINE HOW PRODUCTS AND SERVICES ARE INTEGRATED INTO EVERYDAY LIFE. ADVERTISING IMAGES CAN SHOW PRODUCT INSPIRATION, USE OF SCENES OR EXPERIENCE OF THE PRODUCT, AND ENABLE USERS TO RECOGNIZE NEW BRANDS, UNDERSTAND THE UNIQUE ADVANTAGES OF THE PRODUCT AND SUPPORT CONSUMPTION DECISIONS. FOR ADVERTISERS, THIS HAS ALSO CREATED NEW OPPORTUNITIES TO TELL BRAND STORIES USING PICTURES。
In the early stages of the projectThe team will test the ad style in the ChatGPT image generation functionI don't know. Advertising is clearly marked and independent of the images being generated by the users. Like any other form of advertising, it doesn't affect the answers given by ChatGPT. This test will be launched in the United States later this month, with some advertisers being invited to participate in the first sessions。
OpenAI mentioned that a new form of photo advertising, helping users discover product services, imagine how they fit into life, and give advertisers a more visualized brand narrative. Overall, the new capacity to measure the impact of the ChatGPT ads, and the ability to assess the suitability of the brands, help enterprises to assess the effectiveness of the ads and build confidence in the placements. All the above functions follow the advertising principle:ChatGPT answers are independent and objective, user privacy is protected and users control their own use experience.
OpenAI indicates that it will continue to develop an iterative advertising platform, introducing new advertising styles and capabilities that will help businesses reach their clients in an effective way that is tailored to the needs of users and creates growth opportunities for businesses of all sizes。