January 22nd.OpenAI Started talking robots ChatGPT Dozens of platformsadvertiseAdvertising posts are provided. Unlike Google or the Amazon, the company would initially charge for exposure rather than hits。
According to the technical media, The Information, the first advertisements are expected to go online in early February. During a few weeks of testing, OpenAI required each advertiser to commit an advertising budget not exceeding $1 million. The company has not yet introduced the advertising self-service delivery technology and the related functionality is still under development。
This pricing model breaks industry routines. Google and the Amazon usually use the click payment (CPC) model, while OpenAI chooses to pay for exposure (CPM), following the example of social media platforms such as Meta. Whether the model will be adjusted after the start of the test is still open。
Selecting to price at thousands of exposure costs (CPMs) may suggest that artificial smart chat robot users click on external links less frequently than users of traditional search engines. The search engine also uses the pricing model. For advertisers, the pay-by-click (CPC) model is usually more attractive, which allows advertisers to be better informed about the return on money and to measure the impact of advertising。
The controlled promotion of the advertising business is a strategic initiative. OpenAI hopes to avoid user aversion while expanding its advertising and shopping operations, and some users may find the chat robot ad intrusive. At the same time, mature advertising may increase the attractiveness of companies to investors. OpenAI is currently planning to raise up to $100 billion (note: the current exchange rate is about $69,73,116 million), a scale unprecedented for private enterprises。
Advertising agents and advertisers are known to have shown a strong interest in the ChatGPT advertising slot. ChatGPT has about 900 million weeks of active users and chat conversations have highly personalized properties that make the ads on the platform more effective。
The first ads will be for the free version of ChatGPT users in the U.S. region, as well as the new $8-paying subscriptions. OpenAI Chief Executive Officer for Applications Fidji Simo, who had previously served as Chief Executive Officer of Instacart, had dominated the advertising business。