Oliver Wyman

On May 25, Oliver Wyman, a well-known international management consulting firm, released a survey report on the application of generative AI such as ChatGPT and Gemini in the tourism industry on its official website. Oliver mainly surveyed 2,100 consumers in the United States and Canada to see how they use generative AI during travel and their satisfaction. The results show that 41% people are using generative AI to get travel inspiration or itinerary planning, which is 7% higher than the 34% in August 2023, and 82% of users who have used generative AI will use it again...