I was asked:"Does anyone really buy cell phone/computer wallpapers anymore? Why would anyone want to pay money for a picture?"
Cell phones have long been the core tool of modern life, almost all hands a, and even some people left hand a, right hand a, even if you do not use the phone at work will also use the computer, right?
I purposely looked up data on the length of cell phone usage and found a startling fact:Per capita use of cell phones exceeds 7 hours per dayAnd there are only a dozen hours a day excluding sleep.
in other words,Cell phones take up almost half of our waking hours.
(not only ...) but alsoEach person turns on their cell phone an average of 122 times a day.Then whenever you turn on your cell phone, you're bound to see the wallpaper, right?
So not only is there a market for wallpaper, but it's an underrated segment. As long as you find the right entry point, whether it's design, promotion or marketing, you can give this seemingly ordinary program a new lease of life.
Wouldn't such a pleasing wallpaper make you feel better?
In fact, there are many cases of making money off of wallpaper, so I'm going to share a few of them with you today in the hopes that they will inspire those of you who are reading them.
for example,Little Red BookThere's a blogger on there whose wallpaper store has been on fire.
The wallpaper in her store.The $3.99 one has sold over 5,000 copiesbut (not)The $36.80 subscription membership also sold over 800 copies.
Doing the math, she'sTotal sales have reached over $200,000 dollars!This shows that if the wallpaper is attractive enough, cashing in is not difficult.
Making 6 figures a month by selling wallpaper?This thing is simply a sight to behold!
Don't underestimate a wallpaper only three or four dollars, but don't forget, thin margins are the hard way.
Wallpaper demand has always been there, there is a demand for the market, there is a market naturally have the opportunity to realize, and there are quite a few ways to realize.
Take a certain public account, theyWallpaper as the content of the article sent out, the results of the readership directly soared to 100,000 +.There were actually 15 people offering rewards under the article, and the comment section was even more lively with over 2,000 comments. It was estimated that the ads at the bottom of the article had been clicked by readers, right? The advertising revenue from all this traffic is a lot of money.
This traffic and earnings simply make me envious! In comparison, I work hard to write articles and send them out, and the traffic doesn't even compare.
so,Can a picture really be exchanged for real money?
The answer is yes!
Why does this type of content explode and still make money?
Like the two accounts mentioned earlier, one in a red book, the number of likes easily thousands, the ability to realize is super. Another issued in the public number, although for the time being did not see her in the article directly sell things, but the flow is amazing, the amount of playback, readings are very high, at least there are tens of thousands, 10w + readings is a common occurrence, just rely on the appreciation and the bottom of the ads of the flow of the main revenue is quite a lot.
Why did it explode?
These images tend to be both good looking and personalized.
It is human nature to love beauty, and when you see such a good-looking picture, you will naturally collect it and be willing to forward it to your friends to enjoy it together.
And, not only do the pictures look good, they are useful.They can be used as cell phone wallpapers, WeChat backgrounds, avatars on social platforms, or used as friend circle matching pictures.
Today.Cell phone wallpaper has long been more than just a simple background image, it is more like the phone's "face", is an important way for users to express their personality and emotions.So, the audience is always interested in this type of content.
Why is it profitable?
There is a market when there is a demand, and since these pictures look good and have personality, they will naturally attract many viewers to buy them.to meet their psychological needs for personalization and uniqueness.
Moreover, when these images are sold as merchandise, it is easy to cultivate "repeat customers".I bought this one this time, and will buy another one next time, and possibly other related products after that.
Because these images canBring freshness and pleasure by changing your phone wallpaper on a regular basisIt allows them to continue to feel this freshness and avoid the aesthetic fatigue caused by facing the same interface for a long time.
Practical Tutorials
Before the advent of AI, usually only designers with illustration skills were able to create such work.But with AI, it often takes only a minute to create these types of images.
A total of 2 steps using 2 tools:
1) Generate images with Instant Dream AI
- Follow the work shared by creators in real time throughDo the same way to quickly generate image wallpapers.
2) Packaged as a commodity
- useWallpaper prototype generatorWrap the image in a high-fashion wallpaper effect.
The next step is a detailed procedure:
1、Generate images with Instant Dream AI
i.e. Dream AI: https://jimeng.jianying.com/ai-tool/home
When you enter the home page of the Dream AI website, you can see many different styles of images, many of which are suitable for use as wallpaper.
It's easy, check the styles that look good and click on the[View WorksButton
click again[Make the same model]button.
In the pop-up screen, you can readjust some of the content.
For example, you can change the keywords to what you want to present on the screen, usually the subject and screen elements can be adjusted, but the style is best kept the same. I think strawberry is fine here, so I didn't change it.
Next, the size must be chosen[9:16]Because cell phone wallpapers generally use this vertical screen size ratio.
The rest of the content can be left alone, just click[Generate Now]button will do.
Wait a moment, probably a few seconds, and you'll see the generated result. It still continues the original style, but the content of the screen has been refreshed.
Choose an image you're happy with and tap on it, and since we're making HD wallpapers, click on the[Ultra HD]button to enhance the picture quality of this image.
Click on the generated Ultra HD image, then click on the[Goes to canvas for editing]button.
Once you are in the editing screen, click on the top right corner of the[Export]option, select the size[2x]and then click directly on the[Downloadbutton will do.
If you also want to synchronize your computer desktop wallpaper, you need to resize this image by clicking on the above[Expanded]button.
option[16:9]The image ratio, usually computer desktop wallpapers use this size. Then click[Expanded]button to complete the adjustment.
Finish expanding the image and download it in the same way.
By this point, our HD original wallpaper is generated.
2、Packaging into commodities
If we just sent the pictures out, it would be hard to see that they were wallpaper based on one picture alone, and the effect wouldn't be as good. It's like going to the fitting room when you go to a clothing store to buy clothes, and the clothes are worn on a real person to see the effect.
If you do an effect of putting this picture on a cell phone or on a computer desktop, the viewer will be able to tell at a glance that this is a wallpaper, and will be able to intuitively feel its use, and that it is a real scene of use.
And this also prevents people from taking direct screenshots or downloading them to remove the watermark.
So how do you add this effect on?
Those who know how to process pictures thought of the idea that you can open PS to add a cell phone case to these pictures, and then add effects such as time display, power display, signal display, and so on.
But don't bother.
Let's open the wallpaper prototype generator.
Upload the image created in the previous step and you can see that the center effect image has been replaced with our own.
On the left side, you can see many different effects to choose from. You can pick and choose according to your preferences. In addition, in the tab bar, you can also select the effect image for iPad and Mac computers, and there are even a variety of options such as combined effect images.
On the right side, you can set the lock screen effect, desktop effect and chat interface background. The date and time can be customized and edited, and you can also set the component style and modify the text on the component.
This tool also thoughtfully provides the function of watermarking the effect image, so that it can effectively prevent image theft.
Once you've finalized all the settings, click next to the Export button on the[Settings]Icon. In the magnification options, remember to select the rightmost[2X]This way you can get better picture quality.
Finally, click on the[Export]button to complete.
Post these images to your self-publishing platform, and then you can sit back and wait for your audience to come to you to get the images. Isn't it super easy?
What are the ways of realizing such images?
open store and sell
Opening a store and selling is the most direct way to cash in.Creators publish new images as wallpapers by constantly creating new images and associating links to merchandise in their work.
When someone views them, they can see the corresponding purchase link.As soon as the work explodes in popularity, orders are likely to skyrocket with it.
For example, the author mentioned earlier was smart enough to set up a mechanism:
Newly released wallpapers are free for a limited time of 48 hours, but those who want to pick up theUsers need to follow and interact with the author, theHowever, these free wallpapers are not HD versions, so if you want the original HD images, you'll have to pay for them.
This mechanism allows both fans who don't want to spend money thatContinuously following the author's dynamics and constantly interacting with the author, thus greatly increasing the stickiness of the fans, theAgain, it satisfies the needs of fans who are willing to spend money to buy directly.
Traffic master revenue
What are traffic owner earnings? It's actually pretty much the same as the creator split I mentioned before, just called different things on different platforms.
But essentially they're allInsert commercials into the content to get a cut of the ads.This kind of content is more suitable for posting on public numbers and presenting it in graphic form, because graphic form is more convenient for users to take their time and enjoy it.
If the content is appropriate and the user doesn't mind the compressed image quality, you can also long-press to save or screenshot it down, and the overall user experience is relatively good.
Other ways of realizing
① Shentujun: creators publish wallpaper works on the platform of Shentujun, and other users need to watch an advertisement when they download these works through different channels (e.g., a certain sound, a certain hand, a WeChat video number, etc.), and the creators can get a part of the advertisement revenue.
② Sell customized wallpapers: creators can publish wallpaper customization information to platforms such as Little Sweet Potato and Certain Fish. Whenever a user needs a customized wallpaper, the creator will be able to gain revenue.