April 29 news.OpenAI In a tweet on the X platform today (April 29), the company announced the enhancement of the ChatGPT Search Search experience, new shopping features, andThe first batch covers categories such as fashion, beauty, home goods and electronics.
Users can ask questions or search for recommendations on products that meet their needs, and ChatGPT not only displays product images, prices, and descriptions, but also provides user ratings and direct links to purchase pages at retailers such as Walmart.
OpenAI emphasizesThese recommendations are not paidadvertise, nor does the company profit from the transaction. Data is sourced from structured metadata and data streams from third-party websites to ensure the objectivity of the information.
In an interview with Wired, OpenAI's Adam Fry revealed that the shopping feature eschews traditional keyword searches and instead focuses on understanding user reviews and discussions to analyze the strengths and weaknesses of products.
1AI cites a blog post in which Fry emphasizes that ChatGPT remembers user preferences, such as only purchasing black clothing from a specific retailer, and accurately matches them with the next recommendation, a personalized and conversational experience that may redefine the way online shopping is done.
In addition, OpenAI has added new features to ChatGPT Search such as improved citations, trending topics, auto-completion and WhatsApp search to further enhance the user experience.