Recently, Ali's cross-border e-commerce platformQitong (Chinese retailer) AliExpress Launched a new product marketing AI Agent -- With "New Product Lightning Push", merchants only need to confirm enrollment with a single click, and AI can automatically integrate internal and external resources and help new products realize rapid ordering through intelligent decision-making.
It is reported that,After the New Product Lightning Push Agent was fully activated in July this year, the number of new products that broke through in 7 days doubled compared to April.
The new product lightning push also let "three bouncers" into more overseas farms. The factory owner Lao Tian from Jining, Shandong Province, used to mainly do B2B foreign trade business, and in July 2025 started to do automobile and motorcycle accessories category in Speedway, mainly promoting "three bungee".
With a unit price of more than $2,000 and a long decision-making cycle for buyers, the cold start of the new store was especially difficult. "We originally thought it would take about a month for the new store to reach 1,000 average daily visitors," says Laotian, "but we actually reached our goal in a week.
According to the introduction, behind the new product Lightning Push Agent, it contains the comprehensive use of several AI capabilities:
Selection of goods: AI comprehensive big data analysis, screening out the most potential to sell new products to improve investment efficiency;
Fixed strategy: AI accurate calculation of what discount strength in the early stage is easier to single and make money;
Report campaigns: AI directly reports into the most suitable marketing campaigns, saving time and effort;
Find traffic: internal and external resources integration, fan operation, social media placement, AI full coverage.
In addition, Speedway is also testing extending the 30-day incubation cycle to 120 days to provide more opportunities for new products.