Sept. 1 (Bloomberg) -- According toTik TokGroup WeChat public news, in order to make AIGC technology to better serve content creation, Jitterbug first released the "Jitterbug Platform Norms and Industry Initiatives on Artificial Intelligence Generated Content" in 2023, advocating that creators should respond to AI-generated synthesized content (hereinafter referred to as "AI content") to be prominently identified.
In September 2025, Jitterbug was established in accordance with the "Regulations on the Administration of Depth Synthesis of Internet Information Services," "Interim Measures for the Administration of Generative Artificial Intelligence Services," "Measures for the Labeling of Artificial Intelligence-Generated Synthesized Contents" and other laws and regulations and national standards, as well as the ""Jitterbug" User Service Agreement," the "Jitterbug Community Self-Discipline Convention," and other relevant platform rules The following are the rules of the platform.Announcement of Jitterbug on Upgrading the AI Content Logo Function ReleasedThe AIGC technology will help creators understand ShakeEn's AI content labeling rules, remind users to identify false information through AI content labeling, safeguard the legitimate rights and interests of ShakeEn's users and creators, and make the AIGC technology better serve the society.
In conjunction with the requirements of the Measures for the Identification of Artificial Intelligence-Generated Synthesized Content, Jitterbug has launched two core functions: first, the AI content identification function, which assists creators in adding cue logos to AI content for the convenience of users' differentiation; and second, the AI content metadata identification read/write function, which identifies and writes the metadata information of AI content, providing technical support for the traceability of the content.
Accounts registered with ShakeMe need to use the logo function provided by ShakeMe to proactively add explicit logos if they produce or publish AI content; at the same time, ShakeMe will verify and detect whether content not proactively labeled in the station is generated by AIGC technology, and add explicit logos to works suspected to be AI content or whose metadata already contains AI content logos.In addition, for all AI content published in Jitterbug, Jitterbug will also synchronize to add or update an implicit logo for it, which contains key information such as content dissemination elements, to further improve the whole-link management of AI content.
01. Guidelines for creators to add logos on their own initiative
When posting AI content, creators need to take the initiative to add a reminder logo. Jitterbit provides a unified AI content marking function to assist in marking: creators can declare and mark their works actively by selecting "Advanced Settings -> Self-declaration by posting assistant -> Content generated by AI" in the Jitterbit work posting interface. After the labeling is completed, the creator's declaration information will be displayed on the work page, reminding users that the content belongs to AI content.
02, jitterbug auxiliary add logo instructions
If the creator does not take the initiative to add the logo, Shake will use technical means to detect content suspected of being generated using AIGC technology and add the logo "AI generation technology is suspected to have been used, please be careful in screening" to remind users that the content is suspected of being AI content.
AIGC technical service providers are required to add implicit identification in the metadata when generating AI content. When creators publish such content on Joyo, if Joyo verifies the implicit identification information in the metadata of the content, it will add the logo "Work contains AI-generated content" on the page of the work to remind users that the content contains AI content.
Meanwhile, if the creator actively identifies the content as AI content, or if ShakeEn detects that it is suspected to be AI content, or if the implicit identification in the metadata of the AI content is verified, ShakeEn will write information about the name of the dissemination platform or the code and other dissemination elements in its metadata.
The above marking rules will be implemented on a trial basis on September 1, 2025 and will be effective.
1AI Attachment of Frequently Asked Questions (Q&A) given by Jitterbug is as follows:
1. What is Artificial Intelligence Generated Synthesized Content (AI Content)?
Refers to information such as text, images, audio, video, and virtual scenes that are generated and synthesized using artificial intelligence technology.
2. Does the use of AIGC technology to assist in creation violate the rules of the platform?
The use of AIGC technology to assist in creation itself does not violate the rules of the platform and is permitted behavior. However, it should be noted that if the technology is used to generate and publish false, infringing, vulgar and traffic-boosting contents, it will violate the rules of the platform, and the platform will dispose of them in accordance with laws and regulations and the rules of the platform.
3. What kind of content published to the platform needs to be labeled?
Video, image, text, audio and other content generated using the platform's AI effects or third-party AIGC tools and published to the platform are required to proactively add a logo statement.
4. What does the implicit logo look like and can I see it?
According to the Measures for Identification of Artificial Intelligence Generated Synthesized Content, implicit identification is the information added in the metadata of the files of AIGC technical service providers when they generate AI content, which contains information on the attributes of AI content, the name or code of the service provider, the number of the content and other information on the production elements. Under normal circumstances, the implicit identification is not visible and can be recognized and extracted only through professional technology, and is mainly used for content traceability.
5. When will the rules take effect? Will they be updated and adjusted?
These logo rules are effective on a trial basis from September 1, 2025. The platform will continue to optimize governance measures and update the rules in accordance with updates to laws and regulations, the development of AIGC technology, and the actual governance situation, and the updates will be made public through the Jitterbug Security and Trust Center (95152.douyin.com), and we welcome the community to supervise and make suggestions.