producecommercial videoIT'S NOW AIFigure videoa project in the ring of fire, because many gold-rich bosses have this kind of creative demand, unlike the hard nine-magic lens that makes sora the second key, commercial advertising has some sort of storytelling, some sort of emotion and motivation
For example, I've made this vantage film ad, which seems to have achieved a great deal in terms of quality and product consistency, but it's still far from doing well, because I've been guided by the principles of learning and learning from time and from Feynman, so I've summarized and shared for your information the broad process I have developed and what A needs to identify!
1. Confirm video generation styles
When you get an order, you don't do it right away, but ask if the A video is going to release a small red book, a shivering, or a cross-border electrician. Let's see who's the main audience for this commercial ad
ask what style animation, writing or tvc is needed on the a side? and how long are the films, and these look like crap! but if you've made a commercial film or b, you'll feel the same way about it, because some of the a. boss really don't know what he needs
I'm sure this will save you a lot of communication costs and changesLet's not waste time on both sides
2. Identification of scripts
2.1 Core of script
Scripts are generated mainly around the needs of the clients, as my ad above is based on the idea that, “You live in the day, I hold your neck at night”, and the central idea is to express the strong support of the Vatican's latex pillow
Let _ people, when _ feel _, can ask a question here, the first space locks the audience, the second space locks the trial scene, the third space locks the pain of the client
It means, in general terms, what kind of situation does the client have
2.2 Script logic
the advantage of this logic is that the audience is attracted to the drama and then naturally falls to the product function
THE IDEA IS, OF COURSE, YOUR IDEA, AND THE LAST WAY TO DO IT IS TO GET THE CLIENT TO FIND A BUSINESS FILM GENERATED BY A PEER TO THE TARGET, AND YOU CAN SEND IT TO AI WITH A SAMPLE THAT THE CLIENT PROVIDES, LIKE THE SCRIPT STRUCTURE OF THE BEAN BAG ANALYSIS VIDEO
Production of mirrors
3.1 Elements for Advertising
you want characters and props like a movie, and you want to keep your characters and styles together
For example, my role here is still beautiful for old actors, and props are latex
3.2 is a movie or hard-run TVC
The spectroscope should contain at least the following elements, the space, the spectrometer, the movement, the emotions, the scene, the partitioning to determine your video quality
- view: very long shot \long shot \ medium shot \close up \ close up \exteme close up
The panorama is used to present the scene, the whole body of the person in the panorama is used to show the movement, the centre view above the waist, the medium near view above the chest, a part of the proximate view, the dimension = the emotional distance. The closer you get, the more emotional, the more narrative you get。
- space: eye level \ high angle \ low angle \ pov e.g. side angle
The moods expressed in the slots are usually the most unprejudiced, the more vulnerable, the more confident, and the more symmetrical
- Actions: People and products interact or act in themselves
- Emotions: appearances (happy, surprised, miserable), micro-emotionals (relax, comfort, meditation), physical emotions (shrunk, close, pushed away)
- Styles: 3D Light Wind (befitting little Red Book), Piear-lite (Pixer Simplified version), Q 3D Wind
- light: soft light \hard light \back light \side light \ top light \ environment light \window light
3.3 nano banana makes spectroscopy
This is the most stable editorial closed-source model of the day, and although Qwen-edit is a good one, it's just a game, and a professional business film is a nano banana
the strength of nano banana lies in "editing consistency," but to stabilize your face, you have to tell the model two words in the hint:concordance.
Altruistic formula
i'm not sure if i'm going to be able to do this, and i'm going to be able to do this, and i'm going to do this, and i'm going to do this, and i'm going to do this, and i'm going to do this, and i'm going to do this, and i'm going to do this, and i'm going to do this, and i'm going to do it, and i'm going to do this, and i'm going to do this, and i'm going to do this, and i'm going to do this, and i'm going to do this, and i'm going to do this, and i'm going to do this, and i'm going to do this, and i'm going to do this, and i'm going to do this, and i'm going to do this, and i'm going to do this, and i'm going to do this, and i'm going to do this, and i'm going to do this, and i'm going to do this, and i'm going to do this, and i
Role ratio consistent, design consistent, face consistent, clothing consistent, photolytic, environment consistent, high quality
Advertising formula
you know, it's not like you're the only one in the world who's got a problem with this
same person, same product, same material logo, soft light, no malformations
It's the Kobo formula
no face change, no distillation
You don't change the person, you don't change the face, you don't change the face, you don't deformed, you have the same structure
based on scripts, using nano banana as a hint, it's very consistent and can be tested, and feedback is welcome
Video generation
Video production is actually the whole commercial advertising processOne of the most important linksI don't know. Because scripts and spectroscopes are just "paper logic" and video is the most important thing on A! Next, I'm going to take a full picture of the pits I've stepped on myself, and I've done some of my recent acceptances for you to refer to the “video production process”。
The spectroscopy is not a breath for Sora 2, but a frame-by-frame, and the emotional rhythm of the script is completely out of proportion, which is the logic of the tvc ad, not the logic of the commercial! The frame by frame, each frame is a separate paragraph, and then it is spelled out in a clip, so that each frame can be changed indefinitely according to scripts and client needs, without overturning the rework
And it's cut, and there's a lot of skills here, like the key frames of transparency that can be changed from darkness to day to make the field more natural, and the key frames of sound size that can better match the atmosphere and connect, which, of course, I'm not very professional, but I know that making money is an expression of a human combination, so learn more
AND FINALLY, SOME OF THE IDEAS ABOUT TOOLS, WHETHER THEY ARE OPEN OR CLOSED, WHETHER THEY ARE PAID OR FREE, IF THEY ARE JUST A BRIDGE TO WHAT WE WANT, IF THEY USE AN AI TOOL TO MAKE A REAL INDIVIDUAL COMPETITIVE, IF THEY ARE CREATIVE AND IF THEY CATCH THE WIND! THE LIMIT IS NEVER HOW MUCH OF THE AI TOOLS WE HAVE, BUT THE GRINDING OF THE LARGE MODEL SYSTEM COMMAND, HOW TO DO THE AA, HOW TO TEACH THE AA
It's better to talk about it than to experience it yourself