12 December, New York State Governor Kathy Hochul signed S.8420-A/A.8887-B yesterdaybillTo protect consumers while promoting transparency in the video industryIt's called "USAFIRST AI BILLS".
1AI REFERS HERE TO THE OFFICIAL PRESS RELEASE THAT THE NEW ACT REQUIRES ANY PERSON WHO PRODUCES OR CREATES AN ADVERTISEMENT TO BE DISCLOSED IF IT USES A SYNTHETIC PERSON CREATED BY AI, AND ALSO REQUIRES THE ADVERTISER TO OBTAIN THE CONSENT OF THE ESTATE IMPLEMENTER OR HEIR IF HE WISHES TO USE THE NAME, IMAGE OR PORTRAIT OF THE DECEASED FOR COMMERCIAL PURPOSES。
The Governor of New York State, Kathy Hocchul, said: “We have laws in place that are consistent with common sense to ensure transparency in the use of AI by advertisers to generate images, to prevent the use of deceased persons for unauthorized commercial purposes, and to protect the rights and interests of artists and consumers”
In conjunction with the media, DeadLine today reported that the operation was taking place in the context of months of public lobbying and expressed anxiety about the rapid development of AI on behalf of the entertainment industry and society at largeAND, AI, THE TECHNOLOGY IS STILL NOT UNDER SUBSTANTIAL REGULATION.
In fact, California Governor Gavin Newsom also signed the AI-related bill this year, although the law focuses more on security in the broad sense than on the specific needs of the media or entertainment industry。