January 17th message, todayOpenAI In the coming weeksUSAStart ChatGPT InsideadvertiseTesting, for adult users in the United States, to cover the free version and low-cost subscription scheme ChatGPT Go。
OpenAI states that the advertisement will appear at the bottom of the answer and appear in a clearly marked form, without prejudice to ChatGPT 's response. However, higher levels of subscription such as Plus, Pro, Business and Enterprise will remain unadvertised。
OpenAI also announced today that ChatGPT Go has been extended to all areas providing ChatGPT, at a monthly fee of $8 (approximately 55.74 yuan)。
Go users can use information exchange, image generation, file upload and memory, and also see advertisements during testing。
CNBC reports that OpenAI signed over US$ 1.4 trillion in infrastructure agreements in 2025, and CEO Sam Altman stated that the company ' s annualized revenues over the past year were close to US$ 20 billion。
Advertising is seen as an important complement to its high-calculation inputs, similar to the technological giants that rely on advertising patterns such as Google and Meta。
OpenAI emphasizes that advertising strategies will be guided by five principles, including "Mission Consistency" "Insistence" "Pilot and Control" and "Long-term Value"。
The company promised not to sell user data, advertising would not come near sensitive topics such as politics, health and mental health, and users under 18 would not see advertising。
During the testing phase, users can see why they saw an advertisement, shut it down and provide feedback. OpenAI indicated that it would continue to optimize presentation based on user opinion, while exploring more interactive forms of advertising, such as allowing users to ask questions directly to the advertisement to aid decision-making。
Altman had publicly expressed caution about advertising patterns in the past, but also acknowledged that companies might try advertising in the future。