On March 18, according to The Business InsiderNetflix In a recent interview with POLITICO, the co-chair of CEO Ted Sarandos said that he was not the only one who would be able to helpAI The real value for the video industry is not to reduce costs or accelerate production, but to actually improve content quality。
Faster and cheaper, and if things don't work out better, it doesn't matter. It is now the most competitive period in media history, and every move must be better than last。
Sarandos has positioned AI as an "inventory tool" similar to the long-standing technological evolution of video production tools. He stressed that high-quality content outputs remained indispensable to human creators, such as writers, actors and light technicians, and that AI ' s role was to complement rather than replace。
In the phonography field, Sarandos makes it clear that AI is still unable to replace human actors。
THE MOST IMPORTANT PART OF THE VOICE IS PERFORMANCE, WHICH IS A VERY HUMAN ABILITY. IT'S A LOT CHEAPER TO USE AN AI, BUT WITHOUT A SENSE OF QUALITY, IT LOWERS THE QUALITY OF THE WHOLE WORK。
AT THE SAME TIME, HOWEVER, HE SAW AI'S PRACTICAL APPLICATION SPACE IN THE FIELD - USING AI TECHNOLOGY TO RE-RECORD THE LINES MONTHS AFTER THE END OF THE SHOOT, WITHOUT HAVING TO CALL BACK ALL ACTORS TO RE-RECORD, THEREBY INCREASING THE FLEXIBILITY AND ULTIMATE QUALITY OF LATE PRODUCTION。