March 30thapple CEO Tim CookGreg Joswiak, Senior Vice President of Global Marketing, and John Ternus, Senior Vice President of Hardware Engineering, received an interview with Connect and disclosed Apple's presence AI The strategic direction of the era and the blueprint for development over the next 50 years。
In response to a question from the outside world about the "lost AI era" of apples, Joswiak put it bluntly, "We were doing AI before we called it AI."。
Ternus further emphasizes that even if Apple does not develop a large bottom model, Apple hardware products remain the best platform for global users to experience existing AI tools。
In the face of the proliferation of AI-specific hardware in the market, Joswiak judges that, "50 years later, people will still use iPhone."。
He noted that the reason why other enterprises competed for the development of new AI equipment was that “they did not have iPhone”, whereas Apple believed that most of the future so-called innovative AI hardware would eventually become iPhone accessories。
the iPhone will not disappear, iPhone will play a central role in everything you talk about。
When asked if apples would be introduced in the next 50 years, When I was in charge, Cook laughed out of the idea, making it clear that there would never be an AI Agent in Apple’s leadership list and that humans would always control the company。