In the Apple Store app and everywhere on the web, Apple is promoting the Mac as the "best PC for AI." Notably, the company is also directly targeting Microsoft's Copilot+ PC in this ad. Apple Intelligence is currently in developer beta testing, and the first features are expected to be launched to the public this fall.
In addition to its own AI tools, Apple also said that the Mac is well suited for "productivity and creative applications that leverage the power of AI," including Pixelmator Pro, Woodnotes, Capcut, and... Microsoft Copilot. According to previous reports, the new Mac products equipped with the M4 series chips to be released in the second half of this year are expected to include three products: MacBook Pro, iMac, and Mac mini.
Among them, the MacBook Pro will provide a 14-inch version equipped with an M4 chip, and 14-inch and 16-inch versions equipped with M4 Pro and M4 Max chips; while the iMac may be redesigned and provide a version equipped with an M4 chip. (Source: TechNode)