Apple plans to add AI search to its browser

According to Bloomberg last night, Apple is actively considering reinventing the Safari browser in its devices and focusing on AI-powered search engine development. Eddy Cue, Apple's senior vice president of services, revealed the information during his testimony in the Alphabet (Google's parent company) lawsuit on Wednesday, local time. Google was previously sued for violating U.S. antitrust laws, according to the report. But Apple signed a deal with Google, valued at $20 billion a year, to make Google the default search for Safari. Eddy Cue pointed out that Safari searches dropped for the first time in April, which he attributed to people using AI searches, Cue said he thinks AI search engines (e.g. OpenAI, Perplexity AI) will eventually replace traditional search engines like Google, and that Apple will add AI search to Safari in the future, Cue said, highlighting some of the discussions Apple has had with Perplexity. Cue also revealed that Siri will have access to more AI search products, with Apple currently considering DeepSeek, Anthropic, Perplexity and Grok. Currently, Apple has access to OpenAI's ChatGPT in Siri to provide search functionality, and Google's Gemini is expected to be accessed later this year. Google's Gemini is expected to be added later this year.