recent,AI merchant listThe production is particularly hot, and our club has a stable resource of commercial orders, so we plan to make a series of tutorials for the production of commercial orders.
The so-called business list is that we use AI technology to give enterprises publicity and advertising.
To put it bluntly, AI doespromotional videoLow cost, do not have to engage in on-site filming like traditional advertising, which is not to the business to save money.
And AI can do more fresh tricks, the creativity piece is straight up full~
However, traditional advertising will have to be looked into in order to get the business list right.
From the scene, transportation mirror, to the picture effect, creative ideas, as well as the overall aesthetics, all of these have to learn a little. So, if you are just starting to learn how to make commercials, you need to watch more traditional advertisements and analyze them.
I found a piece for you, a microbrew commercial endorsed by Zhang Zifeng.
Then we are just beginning to learn the business list production partners, the very beginning to learn to make, that is, first imitation, and then innovation~
I'll give you a hands-on lesson.
Step 1: Pulling the piece
1, we find a nice commercial clip from the Internet first step to export it. Find out a piece of advertisement from Jitterbug, click the share button and copy the link ~ as shown below:
2、Copy the link, paste it into Dubbing Artifact, export and save the original video~.
3, the original video into the main track, right-click, select "Intelligent Lens Split", and then click on the top right of the screen, select "Export Still Frames" ~ as shown below:
4. Export all still frames in the movie and save them for later.
5, in order to better learn the film's operation of the lens, a better grasp of the lens, it is best to analyze the frame by frame, as follows (only select a few frames to analyze) ~
Step 2: Imitate the raw map
1, we analyze the film frame by frame after the completion of the picture can be born, if they do not write the cue word, then the original still frame of the picture to the beanbag or kimi to push back the cue word ~!
I've written a tutorial on backpropagating cues before, so if you don't know how to backpropagate cues, you can see the tutorial below, so I won't elaborate too much here~.
2, cue words have to that dream after the birth of the map can be~
About how to generate a lot of previous tutorials written, do not know the newbie friends can look up 1AI platform previous tutorials ~!
I made a couple of diagrams to demonstrate the case~
Step 3 Raw Video
With the pictures as well as the pulls in front of you, and all the knowledge of the footage, it's much easier to make a video here~
Take a shot for example.
The first step is to enter the raw map cue words:Large panorama, the camera shines all over the house, RIO microbrew advertisement scene, warm yellow dim light, the house is small but cozy, long-haired girl wearing a white dress sitting quietly on the bed beside the wooden window, her hands hugging her knees, a very relaxed and cozy look, she looks out the window at the city night scene, side to side to the camera, the window sill blur visible cans of RIO Qingtian cans of wine, the atmosphere of healing and relaxation, the cinematic texture of the light and shadow, highlighting the cozy life! Sense-ar 16:9 -v 6
Step 2: Enter the Toussaint video prompt words:The girl smiles as the camera quickly pulls away ~ showing a panoramic view of the entire room
This way a 5s video was made~
Step 4: Cutting and editing
Import all the above videos into the main cutout track, add background music, narration, stickers, etc., and you're ready to go!
Comparison of simple, here will not repeat too much, so that a small advertising short film is made out ~
Here only to do teaching demonstration, half an hour to do out of the video, some rough, we do not pick reason, the real business single, a lot of details have to be finely polished, ideas and methods to everyone, the specific production, the details of the polishing of this piece, to everyone ~!