June 18, 2011 - According to the International Data Corporation (IDC) The newly released GlobalSmart glassesAccording to the Quarterly Tracking Report of Smart Eyewear Market, the global smart eyewear market shipped 1.487 million units in the first quarter of 2025, a year-on-year growth of 82.3%. Among them, the global audio and audio capture eyewear market shipped 831,000 units, a year-on-year growth of 219.5%, and the AR / VR market shipped 656,000 units, a year-on-year growth of 18.1%. 18.1%. The smart glasses market is still dominated by Meta globally, and in addition to the U.S. market, Meta has also begun to focus on the Western European market.
1AI learned from the report that China's Smart Eyewear market shipped 494,000 units in the first quarter of 2025, a year-on-year growth of 116.1%, of which China's audio and audio shooting glasses market shipped 359,000 units, a year-on-year growth of 197.4%. China's audio and audio shooting glasses market is still dominated by audio glasses products; the main players include Xiaomi, Huawei, Jiehuan, etc.; Thunderbird's new V3 went on sale in the first quarter, driving significant growth in the audio shooting glasses market. China's audio and audio shooting glasses market is still dominated by audio glasses products, with major players including Xiaomi, Huawei, Jiehuan, etc. In the first quarter, Thunderbird's new product V3 was put on sale, which led to significant growth in the audio shooting glasses market. 135,000 units were shipped in the AR/VR market, a year-on-year increase of 25.21 TP3T, with major players including Pico, Xreal, Thunderbird, and Inmo.
The center of gravity of China's AR / VR market has gradually shifted to the AR&ER market in the past two quarters. 86,000 units were shipped in the AR&ER market in the first quarter, with a share of 63.8%, and shipments increased by 64.0% year-on-year, in which Xreal, Thunderbird, and Star Chronicle Phantom jointly drove market growth.
IDC predicts thatThe global Smart Eyewear market shipments are expected to reach 14.518 million units by 2025, growing at a Y-o-Y growth of 42.5%.Shipments of audio and audio shooting glasses are estimated at 8.828 million units, up 225.6% year-on-year, while shipments of AR/VR devices are estimated at 5.690 million units, down 23.9% year-on-year. The decline in the AR/VR market is mainly due to the impact of the MR market, where some shipments will be delayed from 2025 to 2026 due to the stagnation or postponement of the pace of products by key vendors. The decline in the AR / VR market was mainly affected by the MR market.
China Smart Eyewear (Smart Eyewear) market shipments are expected to reach 2.907 million units in 2025, growing 121.1% year-on-year.Among them, audio and audio shooting glasses shipments are expected to be 2.165 million units, up 178.41 TP3T year-on-year; AR / VR device shipments are expected to be 742,000 units, up 38.11 TP3T year-on-year.