According to CCTV, the stateInternet Information Officejointly issued by four departments, including theAIThe "Measures for the Labeling of Generated Synthesized Content" will come into effect today (September 1).All AI-generated text, images, videos, etc. should be "identified"..
The relevant departments said that in recent years, the rapid development of generative artificial intelligence, deep synthesis and other new technologies has provided a convenient tool for generating synthesized text, images, audio, video and other information, which, while promoting economic development, enriching online content and facilitating the public's life, has also resulted in the dissemination of false information and undermined the network ecology, among other problems. Society has widely called for accelerating specialized legislation, strengthening technical supervision, and solidifying the responsibility of platforms. In order to actively respond to social concerns and public interest, the State Internet Information Office (SIIO), together with the Ministry of Industry and Information Technology (MIIT), the Ministry of Public Security (MPS), and the State Administration of Radio and Television (SARFT), has formulated the Measures for Marking. The Marking Measures take content marking as a hand, refine the marking-related requirements of the relevant departmental regulations in the early stage, further play the technical role of content marking to remind and supervise traceability, and strive to build an open, fair and effective governance mechanism, create a fair and orderly development environment, and promote the healthy and orderly development of the AI industry.
The Measures on Marking make it clear that the marking of synthetic content generated by artificial intelligence mainly includes two forms of explicit marking and implicit marking. Explicit marking refers to the marking added in the interface of synthetic content or interactive scenes generated, which is presented in the form of text, sound, graphics, etc., and can be clearly perceived by the user; implicit marking refers to the marking added in the synthetic content generated by adopting technological measures in the data of synthetic content files and is not easily and clearly perceived by the user. Implicit logo refers to the logo added in the data of the generated synthetic content file by technical measures, which is not easily perceived by the user.
The Marking Scheme proposes that those who carry out AI-generated synthetic content marking activities in accordance with the relevant requirements of the Administrative Provisions on Algorithmic Recommendation of Internet Information Services, the Administrative Provisions on Depth Synthesis of Internet Information Services, and the Interim Measures for the Administration of Generative Artificial Intelligence Services, shall comply with the relevant requirements of the Marking Scheme.
The Measures on Labeling require that, if the generation synthesis service provided by a service provider belongs to the first paragraph of Article 17 of the Administrative Provisions on Depth Synthesis of Internet Information Services, it shall add explicit labeling to the generation synthesized content in accordance with the requirements; service providers shall add implicit labeling to the metadata of the files of the generation synthesized content in accordance with Article 16 of the Administrative Provisions on Depth Synthesis of Internet Information Services; and service providers that provide network information content dissemination services shall take technical measures to regulate the dissemination activities of the generation synthesized content. Service providers of network information content dissemination services shall take technical measures to standardize the dissemination activities of generated synthetic content.
The Measures on Marking emphasize that no organization or individual shall maliciously delete, tamper with, forge or conceal the marking of generated synthetic content as provided for in these Measures, nor shall they provide tools or services for others to carry out the aforementioned malicious acts, nor shall they harm the legitimate rights and interests of others through improper marking means.
1AI attaches the full text of the Marking Scheme below:
Article 1 In order to promote the healthy development of artificial intelligence, regulate the identification of synthetic content generated by artificial intelligence, protect the legitimate rights and interests of citizens, legal persons and other organizations, and safeguard the public interests of society, according to the "Network Security Law of the People's Republic of China", "Provisions on the Administration of Algorithmic Recommendation for Internet Information Services", "Provisions on the Administration of Depth Synthesis for Internet Information Services", "Interim Measures for the Administration of Generative Artificial Intelligence Services" and other laws , administrative regulations and departmental rules, the Measures are formulated.
Article 2: The network information service providers (hereinafter referred to as "service providers") that carry out artificial intelligence generated synthetic content labeling activities in accordance with the provisions of the "Regulations on the Administration of Algorithmic Recommendation of Internet Information Services", the "Regulations on the Administration of Depth Synthesis of Internet Information Services", and the "Provisional Measures for the Administration of Generative Artificial Intelligence Services" shall apply the provisions of this Measures. Measures.
Article 3 Artificial Intelligence Generated Synthesized Content refers to text, pictures, audio, video, virtual scenes and other information generated and synthesized using artificial intelligence technology.
Artificial intelligence generates synthetic content logos including explicit and implicit logos.
Explicit logos are logos that are added to the interface of the generated synthetic content or interaction scenarios, which are presented in the form of text, sound, graphics, etc. and can be clearly perceived by the user.
Implicit marking refers to technical measures taken to add marking to the data of the generated synthetic content file that is not easily and obviously perceived by the user.
Article 4 service providers to provide the generation of synthetic services belonging to the "Internet information services depth synthesis management provisions," Article 17, paragraph 1 of the situation, should be in accordance with the following requirements for the generation of synthetic content to add explicit identification:
- (a) Adding signs such as textual hints or universal symbols at the beginning, end or appropriate position in the middle of the text, or adding prominent hints in the interface of the interactive scene or around the text;
- (ii) Add voice prompts or audio rhythmic prompts and other signs at the beginning, end, or middle of the audio, or add prominent prompts in the interface of the interactive scene;
- (iii) Add a prominent reminder logo at an appropriate place in the picture;
- (d) Add a prominent reminder logo at the appropriate location around the video start screen and video playback, and may add a prominent reminder logo at the appropriate location at the end and in the middle of the video;
- (v) When presenting a virtual scene, add a prominent reminder sign at an appropriate location on the starting screen, which can be added at an appropriate location during the ongoing service of the virtual scene;
- (f) Other generation of synthetic service scenarios according to the characteristics of their own applications to add a significant reminder of the logo.
When service providers provide functions such as generating synthetic content for download, copying, and exporting, they should ensure that the files contain explicit identifiers that meet the requirements.
Article 5 service providers shall, in accordance with the provisions of Article 16 of the Administrative Provisions on Depth Synthesis of Internet Information Services, add an implicit identification in the metadata of the file that generates the synthesized content, which contains information on the attributes of the generated synthesized content, the name of the service provider or the code, the content number and other information on the production elements.
Service providers are encouraged to add implicit identifiers in the form of digital watermarks and other forms to generated synthetic content.
File metadata refers to descriptive information embedded in the header of a file according to a specific encoding format, which is used to record the information content of the file such as its source, attributes, and usage.
Article 6 provides network information content dissemination services service providers shall take the following measures to regulate the generation of synthetic content dissemination activities:
- (a) Verify whether the metadata of the document contains implicit identification, and where the metadata of the document is clearly labeled as generated synthetic content, take appropriate means to add a prominent reminder logo around the published content to explicitly remind the public that the content belongs to the generation of synthetic content;
- (ii) If the implicit identification is not verified in the metadata of the document, but the user declares that it is generated synthetic content, an appropriate way is taken to add a prominent reminder logo around the published content to remind the public that the content may be generated synthetic content;
- (c) The metadata of the document is not verified to the implicit logo, and the user has not declared that it is generated synthetic content, but if the service provider providing network information content dissemination services detects the explicit logo or other traces of generation and synthesis, it will identify the content as suspected of being generated synthetic content, and will take appropriate means to add a prominent reminder logo around the published content to remind the public that it is suspected of being generated synthetic content;
- (d) Provide the necessary identification functions and remind users to proactively declare whether the published content contains generated synthetic content.
In the case of the first to third subparagraphs of the preceding paragraph, information on the attributes of the generated synthetic content, the name or code of the dissemination platform, the content number and other dissemination elements shall be added to the metadata of the document.
Article 7 of the Internet application distribution platform in the application shelves or on-line audit, shall require Internet application service providers to state whether to provide artificial intelligence generation synthesis services. Internet application service providers to provide artificial intelligence generation and synthesis services, Internet application distribution platforms shall verify the generation of synthetic content identification materials.
Article 8 service providers shall clearly state in the user service agreement to generate synthetic content logo method, style and other normative content, and prompt users to carefully read and understand the relevant logo management requirements.
Article IX users apply for service providers to provide the generation of synthetic content without adding explicit identification, the service provider can be clear through the user agreement after the user's identification obligations and responsibilities for the use of the generation of synthetic content without explicit identification, and according to the law to retain the provision of the object of information and other relevant logs for not less than six months.
Article 10 users using network information content dissemination services to publish generated synthetic content, should take the initiative to declare and use the service provider to provide the identification function for identification.
No organization or individual shall maliciously delete, tamper with, forge or conceal the generated synthetic content logo as stipulated in these Measures, or provide tools or services for others to carry out the above malicious acts, or harm the legitimate rights and interests of others through improper logo means.
Article 11 of the service provider to carry out labeling activities, should also comply with relevant laws, administrative regulations, departmental regulations and mandatory national standards.
Article 12 service providers in the fulfillment of the algorithm for the record, security assessment and other procedures, shall, in accordance with these measures, provide the generation of synthetic content identification of relevant materials, and strengthen the sharing of information on identification, in order to prevent and combat related illegal and criminal activities to provide support and assistance.
Article 13 violation of the provisions of these measures, by the Internet information, telecommunications, public security and radio and television broadcasting and other relevant authorities in accordance with their responsibilities, in accordance with relevant laws, administrative regulations, departmental regulations shall be dealt with.
Article 14: These Regulations shall come into force on September 1, 2025.